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In this issue
1. How-To: Convert More Leads Into Sales With These Five Email Follow-Up Campaigns
2. Quick Take: Google AdWords Updates to Keep in Mind in 2017 [Sponsored by CallRail]
3. Video: Three Quick Tips to Becoming a Better Blogger
4. On-Demand Seminar: Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
5. Podcast: How to Incite Action With Marketing: Use 'The Red Thread,' With Tamsen Webster
6. Survey Says: Email Engagement Rates by Day of the Week
7. #SocialSkim: Skype Mutates, Instagram Ads Connect to Messenger: 11 Stories This Week
8. Infographic: The Nitty-Gritty of Dirty Data
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How-To
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Convert More Leads Into Sales With These Five Email Follow-Up Campaigns
By Nathaniel Cheung
Marketers know they should be following up leads with an email autoresponder sequence. But many don't know what to write, and so never get around to creating follow-up emails. Use these five approaches to stay top of mind without annoying your prospects. Read More
Video
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Three Quick Tips to Becoming a Better Blogger
By Shannon Matthews
Blogs add an inherently personal touch, making your brand feel more human to your readers. Which is why they're a trusted source of information. Read More
Podcast
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How to Incite Action With Marketing: Use 'The Red Thread.' Tamsen Webster on Marketing Smarts
By Kerry O'Shea Gorgone
Message strategist Tamsen Webster explains "The Red Thread"—a framework for structuring communications that will move your audience to action. Read More
Multimedia
Today's PRO Item
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On-Demand Seminar: Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
You'll learn how to fine-tune your content planning and development to better mirror reader habits. You'll discover what your audiences want to read and how to reach and influence prospects. You'll leave with the tools to harness your readers' preferences to improve your content's trust factor. Read More
Survey Says
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Email Engagement Rates by Day of the Week
By Ayaz Nanji
Emails received on Fridays have the highest average engagement rates (opens, clicks, etc.), and emails received on Saturdays have the highest average conversion rate, according to recent research from Yes Lifecycle Marketing. Read More
Quick Take
#SocialSkim: Skype Mutates, Instagram Ads Connect to Messenger: 11 Stories This Week
By Christian Neri
Skype mutates to take on Snapchat and Messenger; LinkedIn Groups gives brands an edge; Instagram now has links and Messenger ad integration; 2016's worst brand social media fails so far; Reddit's becoming a full-fledged network; much more! Read More
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At-A-Glance
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The Nitty-Gritty of Dirty Data [Infographic]
By Laura Forer
Is dirty data preventing you from seeing who your customers really are? This infographic illustrates how incorrect customer data could be costing your company and what you can do to fix the problem. Read More

event calendar

Jun 1
 Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
Jun 9
 Virtual Conference—Content Marketing | You've Got This!
Jun 15
 Teach Me How—How to Create and Measure Content That Converts
Oct 3-6
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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