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| By Tara Hornor |
| Whether you've never had a logo developed for your small business or you suspect your logo isn't everything it could be, these five rules for your brand can help guide the process of creating or updating your logo.
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| By Kerry O'Shea Gorgone |
| Ian Cleary discusses how he started the social media and technology blog RazorSocial.com, and the tools and tactics he used to turn RazorSocial into one of the "Top 10 Social Media Blogs of 2013" in just six months.
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| By Amanda Klohmann |
| Considering Instagram's launch of its new video service, and the way brands have flocked to Vine, a reasonable question to ask is, Why's everyone so crazy for mobile video?
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| Once you set your marketing objectives (for a hand with that, check out last week's Take 10), the next step is to select the right campaign metrics so that you can quantify your success. In just 10 minutes, we'll provide you with the guidelines you need to choose the right metrics for a successful campaign.
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#SocialSkim: Social Media This Week, Including Conan, Instagram vs. Vine, More!
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| By Angela Natividad |
| We're loving the summer sunshine but tweeting away anyway... socnets just don’t go on vacation. Find out what differentiates Instagram Video from Vine, why social is key to being found online, how Conan O’Brien made the leap from late-night host to social sensation, and how to promote your brand on YouTube. Skim for a social summer!
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By Kieran Farr
Only 23% of national brands are using online video, according to recent research. Why aren't others? The simple answer is fear. Here's a look at five fears about creating video (and why they're absurd).
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