Today's dose of must-have knowledge | View in browser
 
 
In this issue
1. How-To: Seven Content Marketing Metrics That Would Make Your Math Professor Proud
2. #SocialSkim: Snapchat's 3V Ad Format, Plus 11 More Stories in This Week's Roundup
3. Podcast: Are Conferences Worth It? How Can They Be Better? With Mack Collier
4. Seminar: Breathe New Life Into Your Blog
5. Survey Says: The 15 Most Popular Emojis in Email Subject Lines
6. Infographic: How to Create Buyer Personas
7. My View: Three Ideas for Showing Customers It's All About Them
Share on Google+ Share on Twitter Share on LinkedIn Share on Facebook
How-To
How-To Image
Share on Twitter Share on LinkedIn Share on Facebook
Seven Content Marketing Metrics That Would Make Your Math Professor Proud
By Pawan Deshpande
Many marketers are more comfortable with words than with numbers, but if you're willing to run a few equations, you might gain tremendous insights into the success of your content. And, more important, you'll probably be more likely to keep your job. Read More
Podcast
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
Are Conferences Worth It? How Can They Be Better? With Mack Collier on Marketing Smarts [Podcast]
By Mack Collier, Kerry O'Shea Gorgone
Mack Collier and I discuss whether attending conferences is still worthwhile, and what elevates a conference from "meh" to memorable. Read More
Multimedia
Today's PRO Item
Share on Twitter Share on LinkedIn Share on Facebook
Seminar: Breathe New Life Into Your Blog
You'll learn the secrets of making your blog better than ever—from getting more people to read your posts to proving the ROI of blogging with lead generation techniques. You'll walk away with ideas that will make your blog more than a nice-to-have: It'll be a cornerstone of sales growth. Read More
 
Survey Says
Survey Image
Share on Twitter Share on LinkedIn Share on Facebook
The 15 Most Popular Emojis in Email Subject Lines
By Ayaz Nanji
Which emojis—the small icons used to convey emotions, things, and ideas—are marketers employing most in email subject lines? Read More
Quick Take
Snapchat's 3V Ad Format, Plus 11 More Stories in This Week's Roundup
By Angela Natividad
This week we'll introduce you to Snapchat's 3V ad model, Facebook's vision of tomorrow's mobile advertising, a better way to track social ROI via Google, and a Twitter offering that highlights products and places (and how to buy or book them). Read More
Share on Twitter Share on LinkedIn Share on Facebook
 
 
My View
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
Three Ideas for Showing Customers It's All About Them
By Andrew Reid
Today's customers are more empowered—and fickle—than ever. To win customers' loyalty, brands must focus on being customer-centric. Read More
 
event calendar
 
Jul 7 Seminar—How to Create a High Converting B2B Content Experience
Jul 9 Seminar—The Zappos Story: Create and Sustain a Culture of Service
Jul 10 Virtual Conference—Demand Generation: 3 online sessions
Jul 16 Seminar—Reframe Your Media Strategy to Identify and Engage New Audiences
Jul 23 Seminar—How to Build Your Podcast Brand
Oct 20-23 B2B Marketing Forum 2015—Contact us for group rates
 
 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

Want to contribute an article to MarketingProfs? See our guidelines.
 

Copyright © 2000-2015 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625