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In this issue
1. How-To: Create Fleshed-Out Buyer Personas for B2B Inbound Marketing
2. #SocialSkim: Brand Love for Hot Messaging App Yubl, Plus 12 More Stories
3. Podcast: For Marketing Success, the Rx Is UX: Tracy Rosecrans on Marketing Smarts
4. Seminar: Smarter Digital Marketing for Businesses Big and Small
5. Survey Says: Content Marketing Staffing Trends for 2016
6. My View: Three Journalist Traits Every Content Marketer Should Have
7. Infographic: Tap Into Free, Cheap, and Easy Visual Marketing Tools
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How-To
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Beginner's Guide to Creating Fleshed-Out Buyer Personas for B2B Inbound Marketing
By Carly Schoonhoven
Marketing to the wrong people doesn't help you. Knowing what motivates purchase decisions is essential to building a successful inbound program. So how do you figure out what motivates purchasers and how to reach those motivated people? Read More
Podcast
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For Marketing Success, the Rx Is UX: Tracy Rosecrans of Healthline on Marketing Smarts
By Kerry O'Shea Gorgone
Tracy Rosecrans, marketing and product SVP for Healthline media, explains how she used content, UX, and SEO to transform Healthline.com into the fastest-growing health information site in the US, with more than 40 million monthly unique views. Read More
Multimedia
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Seminar: Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
You'll discover how getting scrappy can help you put brains before budget and simplify your marketing in today's complex world. We'll share a range of strategic frameworks as well as tactical tips that will provide you with a reliable system for rethinking marketing as marketing rethinks itself. Read More
Survey Says
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Content Marketing Staffing Trends for 2016
By Ayaz Nanji
Some 43% of companies say they plan to increase the number of staff working on content marketing this year, according to recent research from Curata. Read More
Quick Take
#SocialSkim: Brand Love for Hot Messaging App Yubl, Plus 12 More Stories in This Week's Roundup
By Christian Neri
New apps and ad capabilities this week: Yubl, the latest under-25 messaging platform that brands are scrambling onto; Twitter's new standalone app for power users; Tumblr's foray into live video (not like Facebook Live); and Reddit's surprising brand appeal. Read More
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My View
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Three Journalist Traits Every Content Marketer Should Have
By Cameron Conaway
Want to be a better content marketer? Then get in touch with your inner journalist. Check out these three traits of a good reporter that can make you a great content marketer. Read More

event calendar

Jul 14
 Online Seminar—The Broken Promise of Digital: Making the Customer the Center of What We Do
Jul 21
 Online Seminar—Stand Out: How to Develop Breakthrough Ideas
Aug 12
 Virtual Conference—Email Marketing | 3 online sessions
Oct 18-21
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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