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In this issue
1. How-To: Writing: Six Types of Hooks to Reel in Readers
2. Article: The Trick for Turning One-Time Retail Buyers Into Repeat Customers [Sponsored]
3. Podcast: Team-Building Fun and Games: Kevin Cloutier on Marketing Smarts
4. Take 10: How to Use Your CRM Data to Boost Advertising ROI
5. Survey Says: SEO Trends for 2017: How 12 Factors Impact Google Rankings
6. #SocialSkim: Google Aggregates Job Listings, Snapchat's Location-Sharing: 10 Stories
7. Infographic: 10 Things You Can Do With an Explainer Video (And Why You Should Do Them)
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How-To
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Writing: Six Types of Hooks to Reel in Readers
By Sara McGuire
A hook is the initial sentence (or single word) that grabs the attention of readers and entices them to keep reading. Here are six ways you can approach writing a tantalizing hook. Read More
Podcast
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Team-Building Fun and Games: Kevin Cloutier on Marketing Smarts
By Kerry O'Shea Gorgone
Kevin Cloutier talks about how his experience creating games for reality TV shows, including "Survivor," inspired him to start team-building events company Feet First Eventertainment with his brother, Dave. Read More
Multimedia
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Take 10: How to Use Your CRM Data to Boost Advertising ROI
In just 10 minutes, you'll learn to boost your return on advertising spend (ROAS) by using the data you already have. You'll get practical tips on how to segment your CRM lists, upload them to Google AdWords and Facebook advertising, and use them to expand and refine campaigns. Read More
Survey Says
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SEO Trends for 2017: How 12 Factors Impact Google Rankings
By Ayaz Nanji
The popularity of a website appears to be the most important factor Google's search engine takes into account when ranking a page, according to recent research from SEMrush. Read More
Quick Take
#SocialSkim: Google Aggregates Job Listings, Snapchat's Location-Sharing: 10 Stories This Week
By Christian Neri
Google becomes the biggest job-search platform; Snapchat maps help users meet up; LinkedIn makes comments expressive; Music.ly's original programming with big partners; Instagram Stories user base soars; GIF's 30th anniversary... Read More
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At-A-Glance
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10 Things You Can Do With an Explainer Video (And Why You Should Do Them) [Infographic]
By Laura Forer
Marketers know that video can be an effective medium, but figuring out the best way to use videos can be a challenge. Today's infographic shows you how to use explainer videos and gives you 10 specific video and distribution ideas. Read More

event calendar

Jul 20
 Teach Me How—Advanced Google Analytics
Oct 3-6
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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