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In this issue
1. How-To: How to Overcome Two of Content Marketing's Toughest Challenges
2. Article: How to Market Yourself for a Marketing Job
3. Podcast: Maximize Productivity (and Profitability) by Focusing Your Attention: Expert Neen James
4. Take 10: Digital Marketing Is a Circle of Trust
5. Survey Says: Why Most Content Gets No Traffic From Google Search
6. Quick Take: Go With the (Work)flow: How Process Makes Your Marketing Programs Run Smoothly
7. Infographic: How Color and Typography Influence Consumers [Animated Infographic]
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How-To
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How to Overcome Two of Content Marketing's Toughest Challenges
By Jacob Warwick
Two of the biggest challenges content marketers face are finding enough time and hiring the right talent. Here's how to solve those problems. Read More
Podcast
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Maximize Productivity (and Profitability) by Focusing Your Attention: Expert Neen James on Marketing Smarts
By Kerry O'Shea Gorgone
Productivity and attention expert Neen James offers advice from her book Attention Pays: How to Drive Profitability, Productivity, and Accountability. Read More
Multimedia
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Take 10: Digital Marketing Is a Circle of Trust
In just 10 minutes, you'll learn how to create utility content—content that serves a purpose or solves a problem... and in so doing helps drive qualified traffic. You'll gain insight into paid, owned, and earned media, and learn how to use them to your advantage to keep you in the circle of trust. Read More
Survey Says
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Why Most Content Gets No Traffic From Google Search
By Ayaz Nanji
Some 91% of online content receives no organic traffic from Google search, according to recent research from Ahrefs. Read More
Quick Take
Go With the (Work)flow: Why You Need Process to Make Your Marketing Programs Run Smoothly
By Audriana Vojkovich-Bombard
Tired of last-minute projects and fire drills? Here's how to get your processes in order so you can spend less time planning and more time getting your marketing done. Read More
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At-A-Glance
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How Color and Typography Influence Consumers [Animated Infographic]
By Laura Forer
Color and typography set the tone for your brand. They are the first elements people notice, so make sure you get them right. Read More

event calendar

Jul 13
Virtual Conference—Content Marketing | Effective strategies for revenue-generating content!
Jul 19
Teach Me How—Seven Secrets to Safely Use Humor in Marketing
Nov 13-16
B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Research Writer: Ayaz Nanji
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