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In this issue
1. How-To: Five Simple Ways to Make Your Press Release Stand Out
2. #SocialSkim: Real-Time Google Trends, Plus Much More in This Week's Roundup
3. Podcast: Books, the Ultimate Content Marketing: Wiley's David Palmer
4. How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix
5. Survey Says: Marketers' Biggest Social Media Challenges
6. Infographic: How Your Music Choices Affect Your Productivity
7. My View: Seven Skills You Need to Land a High-Paying Digital Marketing Job
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How-To
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Five Simple Ways to Make Your Press Release Stand Out
By Nash Riggins
For a lot of companies, finding PR success can be extraordinarily frustrating—especially when just starting out. But the good news is that it's actually fairly simple to get your brand name out there and in the media. Read More
Podcast
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Books, the Ultimate Content Marketing: Wiley's David Palmer on Marketing Smarts
By Kerry O'Shea Gorgone
David oversees Dummies B2B and the For Dummies, Business, and Education product lines at Wiley. He explains how B2B marketers can use books and other content to make themselves indispensable to their audience. Read More
Multimedia
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How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix
In this 16-page guide, we'll explore the benefits of video marketing, the variety of video formats, and how to make video on a budget. We'll also look at how to use social media with video and strategies for cashing in on video. Read More
 
Survey Says
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Marketers' Biggest Social Media Challenges
By Ayaz Nanji
Marketers say measuring ROI is the biggest challenge they face with their social media efforts, according to a recent report from Simply Measured and TrustRadius. Read More
Quick Take
#SocialSkim: Real-Time Google Trends, Plus 14 More Stories in This Week's Roundup
By Angela Natividad
Find out about Google's redesigned Trends page, which ad campaigns might win Lions in Cannes this year, how to make millennial- and social-friendly infomercials, and why silent video's making a comeback. Skim to get the scoop! Read More
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My View
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Seven Skills You Need to Land a High-Paying Digital Marketing Job
By Avi Levine
Looking for a lucrative digital job? Here's a look at the top-rated skills you'll need, according to our recent study at Digital Professional Institute. Read More
 
event calendar
 
Jul 9 Seminar—The Zappos Story: Create and Sustain a Culture of Service
Jul 10 Virtual Conference—Demand Generation: 3 online sessions
Jul 16 Seminar—Reframe Your Media Strategy to Identify and Engage New Audiences
Jul 23 Seminar—How to Build Your Podcast Brand
Oct 20-23 B2B Marketing Forum 2015—Contact us for group rates
 
 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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