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In this issue
1. How-To: GDPR Is Already Here: A Simple Marketing Guide for Compliance
2. Article: Four Key Metrics for Evaluating Event Marketing Performance
3. Podcast: Marketing in the Fast Lane: NASCAR Team Owner Tad Geschickter
4. New Live Seminar: Content Marketing for Humans in the Age of Robots
5. Survey Says: The 15 Most Challenging Content Marketing Tasks
6. Quick Take: Taking Experiential Marketing Beyond Events and the Tradeshow Floor
7. Infographic: The Ultimate Guide to Video Marketing
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How-To
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GDPR Is Already Here: A Simple Marketing Guide for Compliance
By Kay Kienast
GDPR may seem like a burden, but it helps us marketers think Customer First. Here's how to make sure you not only comply with GDPR's regulatory requirements but also provide customers what they need. Read More
Podcast
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Marketing in the Fast Lane: NASCAR Team Owner Tad Geschickter on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
JTG Daugherty team owner Tad Geschickter talks about his approach to NASCAR sponsorship and brand partnerships. His team fields the Monster Energy NASCAR Cup Series cars of AJ Allmendinger and Chris Buescher. Read More
Multimedia
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New Live Seminar: Content Marketing for Humans in the Age of Robots
Reserve your spot for this upcoming Teach Me How seminar with Chris Brogan to learn how to capture your customers' attention with carefully crafted content. Read More
Survey Says
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The 15 Most Challenging Content Marketing Tasks
By Ayaz Nanji
What are the most challenging things about content marketing? Which tasks do content professionals in different roles find most difficult? Read More
Quick Take
Taking Experiential Marketing Beyond Events and the Tradeshow Floor
By Brett Hyman
Unlike passive forms of marketing, experiential is an active, multidimensional vehicle that connects with customers on a deeper, more emotional level. Read More
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At-A-Glance
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The Ultimate Guide to Video Marketing [Infographic]
By Laura Forer
Everything you wanted to know about video marketing, from how it's effective to where to distribute your videos, is explained in this infographic. Read More

event calendar

Jun 14
 Teach Me How—Content Marketing for Humans in the Age of Robots
Jun 21
 Ask Me Anything—Live Q&A session with Chris Brogan
Jul 13
 Virtual Conference—Content Marketing | Effective strategies for revenue-generating content!
Jul 19
 Teach Me How—Seven Secrets to Safely Use Humor in Marketing
Nov 13-16
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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