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In this issue
1. How-To: How to Elicit and Use Employee Stories in Your Content Marketing
2. #SocialSkim: Snapchat Gets Serious About Advertising, Plus 11 More Stories
3. Podcast: What's Growth Hacking? Jeff Bullas on Marketing Smarts
4. Take 10: Optimize Your LinkedIn Profile With Keywords
5. Survey Says: The 100 Most Expensive Google AdWords Keywords
6. My View: Web Development Technologies You Need to Know
7. Infographic: How to Make Progress on Your Marketing Excellence Journey
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How-To
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How to Elicit and Use Employee Stories in Your Content Marketing
By Ryan Michael McDonald
There's no shortage of content about the power of stories and storytelling in digital marketing. But how do you tell stories beyond your "brand story," especially if you work for a dreaded "boring" company? Here's a source that never runs dry. Read More
Podcast
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What Is Growth Hacking, Really? Jeff Bullas on Marketing Smarts
By Kerry O'Shea Gorgone
Global digital marketing influencer, strategist, and blogger Jeff Bullas offers up the secret to "growth hacking" and explains why it's valuable for big brands and smaller businesses alike. Read More
Multimedia
Today's PRO Item
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Take 10: How to Optimize Your LinkedIn Profile With Keywords
In just 10 minutes, learn to drive traffic to your profile with one of LinkedIn's best-kept secrets: search engine optimization. Discover how to add keywords to your LinkedIn profile to increase visitors, improve networking, and connect with the right people. You'll leave with a thorough understanding of how to get better visibility on LinkedIn. Read More
Survey Says
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The 100 Most Expensive Google AdWords Keywords
By Ayaz Nanji
Almost all of the 100 most expensive Google AdWords keywords in the United States are related to lucrative legal terms, according to recent research from ClickZ, EmpericalProof, and SEMrush. Read More
Quick Take
#SocialSkim: Snapchat Gets Serious About Advertising, Plus 11 More Stories in This Week's Roundup
By Christian Neri
This week's all about ads, ads, and more ads as major social networks introduced new ad products and Snapchat debuted its ad API. Also: Microsoft's purchase of LinkedIn, Facebook's struggle to stop the livestreaming of crimes and acts of terror. And much more! Read More
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My View
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Four Web Development Technologies That Marketers Need to Know Now
By Jaron Rubenstein
In today's digital world, marketers need to hone their understanding of these important aspects of Web-development technology. Read More

event calendar

Jun 23
 Online Seminar—Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
Aug 12
 Virtual Conference—Email Marketing | 3 online sessions
Oct 18-21
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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