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In this issue
1. How-To: The Future of Link-Building: Linkless Mentions for SEO
2. Article: The Key Ingredient of Marketing Campaign Success: Quality Data
3. Podcast: Futureproof Your Marketing: Minter Dial on Marketing Smarts
4. On-Demand Seminar: Content Marketing for Humans in the Age of Robots
5. Survey Says: Landing a Marketing Job: What Matters to Hiring Managers
6. Infographic: Brands and Social Change: What Young People Want
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How-To
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The Future of Link-Building: Linkless Mentions for SEO
By Aleh Barysevich
For SEO, mentions of your brand that don't include a link back to your site are becoming just as important as linked mentions. Here are five steps for managing linkless mentions. Read More
Podcast
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Futureproof Your Marketing: Minter Dial on Marketing Smarts
By Kerry O'Shea Gorgone
Consultant and author Minter Dial shares insights into the trends that are shaping marketing and talks about his new book, Futureproof: How to Get Your Business Ready for the Next Disruption. Read More
Multimedia
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On-Demand Seminar: Content Marketing for Humans in the Age of Robots
In this Teach Me How seminar, Chris Brogan shares actionable takeaways on capturing your customers' attention with carefully crafted content. You'll learn essential writing tips, the key to selecting topics that engage, and ways to get your audience to interact with you in a real and authentic way. Read More
Survey Says
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Landing a Marketing Job: What Matters to Hiring Managers [Infographic]
By Ayaz Nanji
Hiring managers for creative (nontechnical) marketing jobs value resumes in a traditional format and place the most emphasis on interview performance for entry-level candidates, according to recent research from The Creative Group. Read More
Quick Take
The Key Ingredient of Marketing Campaign Success: Quality Data
By Phil Garlick
Just as you need quality ingredients to make a delicious meal, you need quality data to ensure a successful marketing campaign. Here are three tips to make sure your data is fresh—and useful. Read More
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At-A-Glance
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Brands and Social Change: What Young People Want [Infographic]
By Laura Forer
Young people appreciate brands that are agents of social change, but price and quality still matter, too. A recent report explains the priorities of young shoppers and describes how brands can take a stand on important matters. Read More

event calendar

Jun 21
 Ask Me Anything—Live Q&A session with Chris Brogan
Jul 13
 Virtual Conference—Content Marketing | Effective strategies for revenue-generating content!
Jul 19
 Teach Me How—Seven Secrets to Safely Use Humor in Marketing
Nov 13-16
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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