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In this issue
1. How-To: The Rise of 'YouthNation' and How to Use Instagram to Reach Millennials
2. Podcast: Why Millennials Ignore Your Marketing (and How to Fix That): Matt Britton
3. How-To Guide: A Step-by-Step Guide to Marketing Automation Success
4. Survey Says: The Best Tactics for Improving Email CTRs
5. Infographic: Nine Steps for Public Speaking Like a Pro
6. My View: Why Your Marketing Team Needs a Quantitative Analyst
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How-To
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The Rise of 'YouthNation' and How to Use Instagram to Reach Millennials
By Matt Britton
The question of the day among millennials is "where can I capture an unforgettable experience right now?" Instagram presents a unique opportunity for brands or organizations to connect with their communities in new and interesting ways. Read More
Podcast
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Why Millennials Ignore Your Marketing (and How to Fix That): Matt Britton on Marketing Smarts
By Kerry O'Shea Gorgone
Millennials are masters at tuning out marketing messages, but you can connect with this elusive demographic: You just need a different approach. YouthNation author Matt Britton explains how to engage today's youth. Read More
Multimedia
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How-To Guide: A Step-by-Step Guide to Marketing Automation Success
In this 24-page guide, you'll learn how to effectively plan, prepare, implement, assess, and improve your marketing automation program for optimal results. You'll be able to foster internal buy-in from executive leadership and other departments, determine the right automation system for your needs, and launch your new system. Read More
 
Survey Says
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The Best Tactics for Improving Email CTRs
By Ayaz Nanji
Marketers say creating meaningful call-to-action offers is the best way to increasing email click-through rates (CTRs), according to a recent report from Ascend2. Read More
Quick Take
#SocialSkim: Pinterest the Purchasing Powerhouse, Plus 11 More Stories in This Week's Roundup
By Angela Natividad
Pinterest is gearing up as a significant e-commerce player; we'll show you how to take advantage. Also, Twitter's making data easier to use in real-time, and Instagram and Vine are improving their look and feel to stay sticky. Skim to start your summer social! Read More
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My View
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Why Your Marketing Team Needs a Quantitative Analyst
By Alan Izenman
Programmatic ad buying has led to the rise of "quantitative analysts." Here's what they do and why you need one. Read More
 
event calendar
 
Jun 18 Seminar—How to Transition From Product Promoters to Trusted Advisers
Jul 9 Seminar—The Zappos Story: Create and Sustain a Culture of Service
Jul 10 Virtual Conference—Demand Generation: 3 online sessions
Jul 23 Seminar—How to Build Your Podcast Brand
Oct 20-23 B2B Marketing Forum 2015—Contact us for group rates
 
 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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