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In this issue
1. How-To: How to Prepare Your Organization for Marketing Automation
2. #SocialSkim: Instagram Algorithm Goes Live, Plus 11 More Stories This Week
3. Podcast: Lead Nurturing With Content Curation: Alicianne Rand on Marketing Smarts
4. Seminar: Marketing to Today's Bionic Buyer
5. Survey Says: Which Contest Prizes Do Consumers Like Most?
6. My View: Four Things to Keep in Mind When Training on Brand Voice
7. Marketing Video: When Inbound Marketing by Itself Isn't Enough
8. Infographic: How to Pick the Right Social Platform to Grow Your Sales
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How-To
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How to Prepare Your Organization for Marketing Automation
By Andrew Davies
Marketing automation tools too often don't meet marketers' demand generation goals. Why? Many marketers assume marketing automation is a "set it and forget it" process; actually, it requires a lot of effort and preparation to do well. Read More
Video
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Marketing Video: When Inbound Marketing by Itself Isn't Enough
By Matthew Dibling
Sure, inbound marketing is great at generating top-of-funnel leads. But then what? Read More
Podcast
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How to Scale Your Lead Nurturing With Content Curation: Alicianne Rand of NewsCred on Marketing Smarts
By Kerry O'Shea Gorgone
NewsCred VP of Marketing Alicianne Rand discusses lead nurturing, content strategy, curation, and licensing. Read More
Multimedia
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Seminar: Marketing to Today's Bionic Buyer
Today's buyers are like machines—with immediate access to the info they need. Learn how to reach them and which tools you need to become invincible. Get the know-how to set up your marketing so that no matter how your prospect finds you—or where they are in the sales funnel—you're in sync and ready to meet their needs. Read More
Survey Says
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Which Contest Prizes Do Consumers Like Most?
By Ayaz Nanji
Consumers prefer to enter contests and sweepstakes in which the prizes don’t require lot of effort from the winners, according to recent research from HelloWorld. Read More
Quick Take
#SocialSkim: Instagram Algorithm Goes Live, Plus 11 More Stories in This Week's Roundup
By Christian Neri
Instagram's new algorithm is finally here, and Snapchat just toppled Twitter in daily active users! Also: Facebook's plans to tackle live streaming and gaming at the same time, LinkedIn's new premium insights, and the right social platforms for you. Skim to stay smart! Read More
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My View
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Four Things to Keep in Mind When Training on Brand Voice
By Shannon Deep
Your brand voice is how your organization "speaks" to its audience. And to make sure that voice is consistent across all channels, you need to train communicators at your company to use it well. Read More

event calendar

Jun 23
 Online Seminar—Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
Aug 12
 Virtual Conference—Email Marketing | 3 online sessions
Oct 18-21
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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