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In this issue
1. How-To: Four Online Marketing Metrics That Actually Matter
2. Podcast: Never Stop Learning: Mark Organ on Marketing Smarts
3. #SocialSkim: Facebook Native Ad Updates, Plus More Stories in This Week's Roundup
4. Seminar: How to Avoid the Perils of a Website Redesign
5. Survey Says: The Top-Rated SEO Tools by Marketers
6. Infographic: How to Become a Pinterest Warrior and Vanquish the Competition
7. My View: Your Email Marketing Campaign Isn't Attracting Millennials (for Good Reasons)
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How-To
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Four Online Marketing Metrics That Actually Matter
By Larry Kim
A few weeks ago, I wrote about six stupid marketing metrics that need to die. The response was overwhelming. But marketers wanted to know which metrics still matter. These four do. Read More
Podcast
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Never Stop Learning: Mark Organ on Marketing Smarts
By Kerry O'Shea Gorgone
The founder and CEO of advocate marketing software company Influitive explains how he co-founded marketing automation giant Eloqua, why training and development are a "mission-level priority" at his company, and how he hires exceptional employees. Read More
Multimedia
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Seminar: How to Avoid the Perils of a Website Redesign
Discover the perils of a website redesign and receive tips on how to design a site for improved performance. You'll see case studies of redesigns that have succeeded and some that have failed, and you'll leave with practical advice on how to assess your current site. Read More
 
Survey Says
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The Top-Rated SEO Tools by Marketers
By Ayaz Nanji
Which search engine optimization tools are marketers' favorites? To find out, G2 Crowd examined 310 in-depth SEO-tool evaluations written by business and marketing professionals. Read More
Quick Take
#SocialSkim: Facebook Native Ad Updates, Plus More Stories in This Week's Roundup
By Angela Natividad
Facebook's making native ads easier to customize in third-party apps. Also: the socnet most job applicants use to research companies (it’s not LinkedIn); Cinco de Mayo social efforts; and all you need to know about emojis. Skim to stay in the loop. Read More
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My View
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Your Email Marketing Campaign Isn't Attracting Millennials (for Good Reasons)
By Rachel Burger
Are you making these four mistakes when emailing Millennials? Read More
 
event calendar
 
May 14 Seminar—The Anatomy of a LinkedIn Company Page
May 21 Seminar—Breathe New Life Into Your Blog
Jun 4 Seminar—Turn Marketing Technology Into a Competitive Advantage
Jun 11 Seminar—The Ultimate Recipe for a Great Brand Story
Jun 11 MarketingProfs University—Marketing Writing Bootcamp
Jun 12 Virtual Conference—Content Marketing—3 online sessions—FREE!
Jun 18 Seminar—How to Transition From Product Promoters to Trusted Advisors
Oct 20-23 B2B Marketing Forum 2015—Register now to save up to $500
 
 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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