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In this issue
1. How-To: SEO Spotlight: Five Strategies to Take You Through to 2016
2. Podcast: The Secret to Effortless Writing: Jeff Goins on Marketing Smarts
3. #SocialSkim: Mary Meeker's State of the Internet, Plus Much More in This Week's Roundup
4. Seminar: How to Build a Comprehensive Social Media Strategy
5. Survey Says: The Most Effective Social Networks for Marketing a Business in 2015
6. Infographic: Social Media Is the Best Marketer for Your Events
7. My View: The Three Biggest Challenges of Today's Sales Reps
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How-To
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SEO Spotlight: Five Strategies to Take You Through to 2016
By Rohan Ayyar
Five months into 2015, search and content marketers are deep into the grind of links, keywords, content, and conversions. To keep your momentum going into the next year, adopt these five strategies. Read More
Podcast
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The Secret to Effortless Writing: Jeff Goins on Marketing Smarts
By Kerry O'Shea Gorgone
Jeff talks about marketing writing (as well as other styles) and shares a process for finding life purpose, as covered in his latest book, The Art of Work. Read More
Multimedia
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Seminar: How to Build a Comprehensive Social Media Strategy
We'll show you how to craft a well-planned social media engagement strategy that best fits your organization's goals and the needs of your target customers. You'll also learn how to develop metrics to help gauge and improve success over time. Read More
 
Survey Says
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The Most Effective Social Networks for Marketing a Business in 2015
By Ayaz Nanji
More than half (52%) of marketers say Facebook is the most important social network they use to grow their business, according to a recent report from Social Media Examiner. Read More
Quick Take
#SocialSkim: Mary Meeker's State of the Internet, Plus 11 More Stories in This Week's Roundup
By Angela Natividad
Mary Meeker's much-anticipated yearly State of the Internet. Improved Twitter Analytics to better target buyers. Also: which social networks are most effective for marketing, and music that can be listened to only in the woods. Skim for the latest! Read More
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My View
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The Three Biggest Challenges of Today's Sales Reps
By Christopher Faust
We recently surveyed sales leaders from different industries about their sales teams' challenges. Here are the top three mentioned. Read More
 
event calendar
 
Jun 4 Seminar—Turn Marketing Technology Into a Competitive Advantage
Jun 11 Seminar—The Ultimate Recipe for a Great Brand Story
Jun 11 MarketingProfs University—Marketing Writing Bootcamp
Jun 12 Virtual Conference—Content Marketing: 3 online sessions
Jul 9 Seminar—The Zappos Story: Create and Sustain a Culture of Service
Jul 23 Seminar—How to Build Your Podcast Brand
Oct 20-23 B2B Marketing Forum 2015—Register now to save up to $500
 
 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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