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| By Dan Siroker |
| The director of analytics on the 2008 Obama campaign offers actionable insights to help retailers optimize their sales by running website experiments that help them deliver a better experience to visitors.
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| By Kerry O'Shea Gorgone |
| Noted communications pro, speaker, and "Spin Sucks" author Gini Dietrich explains how lying or "spinning" damages brands, and how to take an ethical approach to PR that drives positive business results.
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| In just 10 minutes, you'll learn three critical steps that will help you identify your brand's key values and how to develop them into your own musical vocabulary that is unique to your brand.
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| The Most Effective SEO Tactics |
| By Ayaz Nanji |
| Marketing and sales professionals say creating quality content is the most effective search engine optimization (SEO) tactic, according to a recent report from Ascend2.
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| By Kathy Klotz-Guest |
| Emotional and personal values matter more to buyers than do rational values. So, when you discuss the value of the products and services you're marketing, you should address the personal value they create.
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