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In this issue
1. How-To: Marketers' 10 Most Common Copyright Questions... Answered!
2. #SocialSkim: Twitter's 140+ Character Limit (Finally!), Plus 11 More Stories This Week
3. Podcast: Not Everything Has an ROI (and That's OK): Virginie Glaenzer on Marketing Smarts
4. Take 10: Get the Most Out of Your Mobile SEO Strategy
5. Survey Says: The Best Resume Format for Marketers
6. My View: The New Rules of B2B Public Relations
7. Infographic: How to Keep Client Projects on Track
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How-To
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Marketers' 10 Most Common Copyright Questions... Answered!
By Kerry O'Shea Gorgone
Here are the answers to your legal questions about copyright law, content curation, and more. Read More
Podcast
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Not Everything Has an ROI (and That's OK): Virginie Glaenzer on Marketing Smarts
By Kerry O'Shea Gorgone
Marketing technologist and former energy industry marketer Virginie Glaenzer discusses sustainability, open source content, customer experience, and what it means to be an "awakened brand." Read More
Multimedia
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Take 10: Get the Most Out of Your Mobile SEO Strategy
In just 10 minutes, we'll walk you through the most recent—and upcoming—changes that will transform search and enable you to reach and win new customers. You'll walk away with actionable steps to get your site found by your customers on their phones and tablets. Read More
Survey Says
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The Best Resume Format for Marketers
By Ayaz Nanji
Most executives say they still prefer to receive resumes in a Word or PDF format from candidates applying for creative (i.e., non-technical) marketing roles at their company, according to recent research from The Creative Group. Read More
Quick Take
#SocialSkim: Twitter's 140+ Character Limit (Finally!), Plus 11 More Stories This Week
By Christian Neri
Finally, Twitter officially gives you more room to express yourself, and Facebook updates Facebook Live so you can skip to the good parts. Also: pay-to-boost reach on Instagram, Foursquare's unchatty chatbot, and social media growth worldwide. Read More
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My View
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The New Rules of B2B Public Relations
By Vanessa Horwell
B2B PR focuses on earning results that change perceptions, shape opinions, drive brand preferences, and create opportunities. Read More

event calendar

Jun 2
 Online Seminar—Establish Your Message Architecture
Jun 9
 Online Seminar—Marketing to Today's Bionic Buyer
Jun 10
 Virtual Conference—Content Marketing | 3 online sessions
Oct 18-21
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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