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In this issue
1. How-To: Five Ways Brands Are Screwing Up Customer Engagement: How You Can Get It Right
2. Quick Take: Google Search Algorithm Updates to Keep in Mind in 2017 [Sponsored by CallRail]
3. Podcast: True Influence Isn't About Follower Counts—With Adobe's Joe Martin and Mark Boothe
4. Take 10: Seven Steps to a Successful Re-Engagement Campaign
5. Survey Says: The Future of Public Relations: Trends, Skills, PR vs. Marketing
6. #SocialSkim: Facebook Bets Big on Original Shows, Instagram as New LinkedIn: 12 Stories
7. Infographic: How to Use Google AdWords: 11 Steps to Success
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How-To
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Five Ways Brands Are Screwing Up Customer Engagement: How You Can Get It Right
By Brandon Carter
What's so hard about engaging people who were already convinced enough about you to have made an initial purchase? These are five big mistakes companies make in their relationships with customers. Read More
Podcast
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True Influence Isn't About Follower Counts: Adobe's Joe Martin and Mark Boothe on Marketing Smarts
By Kerry O'Shea Gorgone
How Adobe uses influencer marketing to dramatically increase the company's reach during (and long after) its annual flagship event, Adobe Summit in Las Vegas. Read More
Multimedia
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Take 10: Seven Steps to a Successful Re-Engagement Campaign
You'll learn about a seven-step process detailing how to set up and launch your subscriber re-engagement campaign from scratch. You'll also learn about different types of winback emails, the order in which to send them, and what to do with inactive subscribers. Read More
Survey Says
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The Future of Public Relations: Trends, Skills, PR vs. Marketing
By Ayaz Nanji
Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center for Public Relations. Read More
Quick Take
#SocialSkim: Facebook Bets Big on Original Shows, Instagram as New LinkedIn: 12 Stories This Week
By Christian Neri
Facebook inks original-video pact and massive e-sports deal; young workers use Instagram to evaluate workplaces; Snapchat's Custom Stories perfect for branded events; Facebook tests food delivery; Instagram gives brands more engagement than Facebook... Read More
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At-A-Glance
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How to Use Google AdWords: 11 Steps to Success [Infographic]
By Laura Forer
Does your Google AdWords strategy seem to be stagnating? Check out this infographic for 11 key steps to make sure you're using AdWords to its fullest potential. Read More

event calendar

Jun 1
 Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
Jun 9
 Virtual Conference—Content Marketing | You've Got This!
Jun 15
 Teach Me How—How to Create and Measure Content That Converts
Oct 3-6
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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