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In this issue
1. How-To: Measure Touchpoint Effectiveness: 6 Steps to Better Customer Experiences
2. Podcast: Brand Value, Marketing Humor, and Team Diversity: Dara Treseder of GE
3. Take 10: DIY Public Relations in 15 Minutes a Day
4. Quick Take: Brand Love Is Bullsh*t... So Now What Do We Do? Five Things.
5. Survey Says: How B2B Marketing and Sales Teams Are (and Aren't) Using Data
6. Infographic: The Best Days and Times to Post on Social Media [Infographic]
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How-To
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How to Measure Touchpoint Effectiveness: Six Steps to Better Customer Experiences
By Laura Patterson
Each touchpoint of interaction with your customers creates an opportunity for insight and engagement. Here's a six-step process for measuring touchpoint effectiveness and identifying the touchpoints that matter most for a better customer experience. Read More
Podcast
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Brand Value, Marketing Humor, and Team Diversity: Dara Treseder of GE on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
The CMO of GE Business Innovations & GE Ventures discusses branding and demand generation, the role of emotions and data in powering your marketing, the importance of a diverse marketing team, and building and measuring brand value. Read More
Multimedia
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Take 10: DIY Public Relations in 15 Minutes a Day
In just 10 minutes, we'll share actionable public relations tactics to grow your brand. We'll teach you how to identify reporters and outlets that cover your area of expertise, as well as introduce and position your company as their go-to source. You'll leave with tools and resources to secure media coverage—without relying on outside help. Read More
Survey Says
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How B2B Marketing and Sales Teams Are (and Aren't) Using Data
By Ayaz Nanji
Only about half of B2B marketing decisions are made using data, according to recent research from Dun & Bradstreet and Forrester Research. Read More
Quick Take
Brand Love Is Bullsh*t... So Now What Do We Do? Five Things.
By John Miller
The idea of creating a brand that customers will love is, really, something of a fairy tale. But we're big kids now, so let's put the fairy tales aside, roll up our sleeves, and get to work. Read More
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At-A-Glance
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The Best Days and Times to Post on Social Media [Infographic]
By Laura Forer
The latest data from Unmetric shows the best times to post on Instagram, Twitter, and Facebook. Pay close attention: Each platform has its own peak days and hours. Read More

event calendar

Jun 14
 Teach Me How—Content Marketing for Humans in the Age of Robots
Jul 13
 Virtual Conference—Content Marketing
Jul 19
 Teach Me How—Seven Secrets to Safely Use Humor in Marketing
Nov 13-16
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Research Writer: Ayaz Nanji
Contributor: Christian Neri

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