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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, May 25, 2019 |
| Forget the Funnel: Join the Buyer's Journey With Lifecycle Marketing Instead | ||||
| Are you still using the sales funnel as your model for marketing? Stop. There's a better, far more accurate way that also aligns with content marketing to nurture leads and build trust. It's lifecycle marketing, and here is how it works. | ||||
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| Site Speed Is Key for SEO in 2019 (and Beyond) | ||||
| How often have you clicked on a search result and then clicked away because the site didn't load quickly? A lot? Yes, that's common. In 2019, site speed is the name of the SEO game. You either keep up with speed expectations, or you lose out. | ||||
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| Everything You Ever Wanted to Know About ABM (But Were Afraid to Ask): Samantha Stone on Marketing Smarts [Podcast] | ||||
| Account-based marketing expert and Unleash Possible author Samantha Stone explains ABM and discusses how you can use it to improve your bottom line. Read more and listen in on this insightful conversation. | ||||
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| How to Analyze Data for Your Demand Generation Programs and Campaigns | ||||
| Gathering and analyzing data provides insights into what's working, what's not, and what you can optimize for bigger wins in the future. It's a crucial step for every marketing campaign—especially in demand generation. Learn more with this course. | ||||
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| Naming Women's Brands and Products: What You Need to Consider in 2019 | ||||
| It is an interesting, complicated, and marvelous time to be a woman. Likewise, it is an interesting, complicated, and marvelous time to be naming brands catering exclusively to women. It's also a task fraught with missteps. So... what is the best approach to take? | ||||
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| Nine SEO Trends to Keep Pace With in 2019 [Infographic] | ||||
| Your website is how customers find your business—and how you find customers. Which is why your site must be search-optimized. But search algorithms evolve quickly. You need to keep pace with SEO trends. This infographic helps you do that. | ||||
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| Agency Pricing Trends for Paid Search Services [Study] | ||||
| Agencies are increasingly charging clients for paid search services based on a percentage of spend, according to recent research from WordStream. Get the details in three charts. | ||||
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| How to Use Social Media for Sales Research | ||||
| Sellers—and marketers—are crazy if they don't take advantage of the vast amounts of information about their buyers that are available on social media. And yet, they don't. Those who do... have a great advantage. Here are ways to research buyers on social platforms. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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