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In this issue
1. How-To: Five Lessons for All Marketers From the Departure of Coke's CMO
2. Quick Take: 4 Ways You Should Use Customer Reviews [Infographic—sponsored by Trustpilot]
3. Podcast: Your Marketing Superpowers: Targeting and Personalization, with Scott Dubois
4. On-Demand Seminar: Harness User Experience as Your Secret Marketing Weapon
5. Survey Says: The Digital Marketing Channels Small Businesses Use Most
6. #SocialSkim: Facebook Outpacing LinkedIn for B2B, Google Lens AR-Enabled Search: 12 Stories
7. Infographic: Six Digital Marketing Trends to Budget for Today
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How-To
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Five Lessons for All Marketers From the Departure of Coke's CMO
By Sam Melnick
Coca-Cola has decided to eliminate the position of CMO; instead, Coke has created a chief growth officer role, in charge of both its customer and its commercial teams. Here's what marketers can learn from the shakeup. Read More
Podcast
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Your Marketing Superpowers: Targeting and Personalization. Scott Dubois on Marketing Smarts
By Kerry O'Shea Gorgone
Scott Dubois, co-founder of digital agency Pidalia, discusses generational marketing, the power of personalization, qualities to look for in an agency, and more. Read More
Multimedia
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On-Demand Seminar: How to Harness User Experience as Your Secret Marketing Weapon
In this Teach Me How seminar, you'll learn how to identify your customers' current online experience and how you can make it unforgettably delightful. You'll leave with tools and tips to ensure every interaction your customers have is so positive that they can't wait to return. Read More
Survey Says
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The Digital Marketing Channels Small Businesses Use Most
By Ayaz Nanji
Websites and social media are the digital marketing channels that small businesses use most, according to recent research from Drip. Read More
Quick Take
#SocialSkim: Facebook Outpacing LinkedIn for B2B, All About Google Lens: 12 Stories This Week
By Christian Neri
This week: A radical shift pitting Facebook against LinkedIn as the professional's social network; a search revolution with Google Lens; Instagram vs. Snapchat with face filters; Facebook's war against clickbait and fake live videos; Twitter's new privacy features; chatbots in search results... Read More
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At-A-Glance
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Six Digital Marketing Trends to Budget for Today [Infographic]
By Laura Forer
With so many digital marketing trends, where do you focus your efforts? Here are six of the biggest trends that marketers should be budgeting for. Read More

event calendar

Jun 1
 Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
Jun 9
 Virtual Conference—Content Marketing | You've Got This!
Jun 15
 Teach Me How—How to Create and Measure Content That Converts
Oct 3-6
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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