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In this issue
1. How-To: A Guide to Increasing Website Traffic Without Having to Improve Search Rank
2. Podcast: Employee Engagement and 'Intelligent Inbound': SmartBug Media Founder Malone
3. On-Demand Seminar: A PR Primer for Marketers: 5 Steps to Bigger Buzz
4. Quick Take: 3 Tips From Basecamp for Launching and Running a Successful Podcast
5. Survey Says: Are Brands Using Email and Marketing Automation Effectively?
6. Infographic: Email Personalization: The What, Why, and How of Hyper-Personalized Email
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How-To
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Increase Website Traffic Without Improving Search Rank: A Guide to CTR-Testing for Title Tags and Meta Descriptions
By Michael Hayes
Using conversion rate optimization techniques in clickthrough-rate testing of title tags and meta descriptions can increase Web traffic (without dealing with search rank). Read More
Podcast
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Employee Engagement and 'Intelligent Inbound': SmartBug Media Founder Ryan Malone on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
The founder and CEO of digital agency SmartBug Media discusses "intelligent inbound marketing," enhancing employee engagement, and cultivating balance within a marketing organization. Read More
Multimedia
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On-Demand Seminar: A PR Primer for Marketers: 5 Steps to Bigger Buzz
In this Teach Me How seminar, you'll learn about 5 simple yet effective ways to drive positive media coverage, establish thought leadership, and build brand buzz. You'll get practical advice on how to deploy public relations tactics in your organization and you'll see real-world case studies that demonstrate how to succeed with PR. Read More
Survey Says
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Are Brands Using Email and Marketing Automation Effectively?
By Ayaz Nanji
Most marketers say their email automation and marketing automation skills are still works in progress and that they are not using many features effectively, according to research from GetResponse and SmartInsights. Read More
Quick Take
3 Tips From Basecamp for Launching and Running a Successful Podcast
By Shaun Hildner, Wailin Wong
The co-producers and co-hosts of Basecamp's Rework podcast offer some practical advice from the podcasting trenches. Keep these three tips in mind when starting and producing your own podcast. Read More
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At-A-Glance
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Email Personalization: The What, Why, and How of Hyper-Personalized Email [Infographic]
By Laura Forer
Email personalization has evolved from [first name] in an email to an entire series of emails customized for preferences and behaviors. Check out the future of hyper-personalized email and see steps you can take to make it work for your marketing. Read More

event calendar

May 21
 Ask Me Anything—Live Q&A session with Katelyn Holbrook
Jun 14
 Teach Me How—Content Marketing for Humans in the Age of Robots
Jul 13
 Virtual Conference—Content Marketing
Nov 13-16
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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