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By Mark Emond |
What does a best-in-class marketing organization look like vis-à-vis analytics? What are the key areas it needs to get right? Here's a look at the four foundational elements that ensure analytics success.
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By Kerry O'Shea Gorgone |
Author Amy Howell talks about how professional women can use their personal networks to build their career, and the importance of cultivating genuine connections online and offline.
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By Diego Larrea-Puemape |
This week, we're examining Google Glass (a wearable computer with head-mounted display). Will it ever be a mainstream product? Let's take a look at its expense and relative value, and how brands might use it as a marketing tool.
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This 48-page guide explains how to maintain your footing and stay relevant on Facebook through whatever Zuck is cooking up. It covers 10 keys for lasting success, with special tips and examples for making the best use of those keys in the current Facebook environment.
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By Allie Gray Freeland |
As a yoga practitioner and marketing professional, I see parallels between the seemingly unrelated worlds of yoga and marketing. Read on for marketing takeaways from yoga principles. No lotus pose required.
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