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In This Issue
+ How-To: How All the Cool Kids Are Using Social Media for Business Goals
+ Podcast: CMO Margaret Molloy on Simplicity, Purpose & Innovation
+ #SocialSkim: Most Engaging Twitter and Facebook Topics; Scaling Content
+ Seminar: Use Buyer Personas to Make an Impact on Your Marketing ROI
+ Survey Says: How Pairing Search and Social Boosts Campaign Performance
+ Infographic: How People Use LinkedIn
+ My View: 6 Types of Humor to Lighten Up Your Marketing & Start Conversation
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How-To How All the Cool Kids Are Using Social Media to Achieve Business Goals
By Philip Paranicas
Remember the cool kids in school who stayed ahead of trends? Back then, catching up seemed impossible. Today, your cool peers are using social media in cool ways, but the good news is that you can, too! Read More
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Podcast Simplicity, Purpose & Innovation: CMO Margaret Molloy Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Siegel+Gale CMO Margaret Molloy shares tips for creating a culture of innovation, creating effective B2B content marketing, measuring impact, and hiring the best marketers for your team. Read More
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PRO   Seminar [NEW!]: Using Buyer Personas to Make an Impact on Your Marketing ROI
Too many buyer personas and not enough actionable insight? Here's a practical plan to ensure that your personas have a direct, measurable impact on your marketing ROI. Read More
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Survey Says
How Pairing Search and Social Boosts Campaign Performance
By Ayaz Nanji
Search campaigns perform significantly better when they are managed alongside social campaigns, according to recent research from Marin Software. Read More
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Quick Take
#SocialSkim: Most Engaging Topics on Twitter and Facebook, Platform Updates, Scaling Content...
By Angela Natividad
Learn what branded vids won mothers' hearts, which topics engage most on Twitter and Facebook (and how to take advantage of them), what's new with social platforms, and how one brand used a compulsive (and sometimes annoying) Instagram trend to boost its own renown. It's all a hop, a skip, and a skim away! Read More
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My View Six Types of Humor to Lighten Up Your Marketing and Start Conversation
By Kathy Klotz-Guest
Want to lower your customers' defenses and reach them with content that resonates? Consider using humor in your marketing. Here are six types that generate conversation. Read More
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May 22
 Online Seminar—Get Your Teams on the Same Page to Meet Customer Needs
Jun 5
 PRO Seminar—10 Skills Every Marketer Needs to Enhance the Customer Experience
Jun 12
 Online Seminar—Talk Savvy: Smart Communication for a Social World
Jun 12
 MarketingProfs University—Marketing Writing Bootcamp Special prices for groups of 3
Jun 13
 Virtual Conference—Content Marketing: Curate the "perfect" content 3 online sessions
Jun 19
 PRO Seminar—How to Use Twitter for Real Business Impact
Oct 9-10
 B2B Forum 2014—Boston, MA Contact us for group rates