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In this issue
1. How-To: Five Incredibly Specific Tactics for Writing Enchanting Copy
2. Podcast: 15 Years of MarketingProfs: Founder Allen Weiss Talks to Marketing Smarts
3. #SocialSkim: A Tool for Avoiding Twitter Gaffes, Plus More Stories in This Week's Roundup
4. Seminar: Makeover: The Anatomy of a LinkedIn Company Page
5. Survey Says: The Most Effective Landing Page Optimization Tactics
6. Infographic: 21 Tips for Unlocking Your Creative Genius
7. My View: Why Your Email Marketing Must Adapt to Recent Changes
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How-To
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Five Incredibly Specific Tactics for Writing Enchanting Copy
By Sonja Jobson
The Web is chock-full of boring copy. But your website doesn't need to hang out with that crowd. Creating copy that connects with your audience is easier than you think; however, vague advice like "talk benefits" and "use your own voice" won't cut it. Read More
Podcast
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15 Years of MarketingProfs: Founder Allen Weiss Talks to Marketing Smarts
By Kerry O'Shea Gorgone
MarketingProfs founder Allen Weiss shares the story of how he founded the company, how it's evolved over the past 15 years, and what role mindfulness plays in effective marketing. Read More
Multimedia
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MarketingProfs Makeover: The Anatomy of a LinkedIn Company Page
LinkedIn expert Viveka von Rosen will review member-submitted Company Pages and make suggestions that will have an immediate impact. You'll learn about the elements of a well-designed page, and you'll see examples of companies doing it right (and not so right). Read More
 
Survey Says
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The Most Effective Landing Page Optimization Tactics
By Ayaz Nanji
Marketing leaders say A/B testing is the most effective landing page optimization tactic, according to a recent report from Ascend2 and Act-On Software. Read More
Quick Take
#SocialSkim: A Tool for Avoiding Twitter Gaffes, Plus 11 More Stories in This Week's Roundup
By Angela Natividad
See how Facebook plans to bring more content from top publishers into its fold, who really stuck out on Mother's Day, and a new TweetDeck tool that may help prevent gaffes—like publishing personal tweets on your business account. Read More
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My View
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Why Your Email Marketing Must Adapt to Recent Changes
By Anthony Marnell
Today's email inbox looks significantly different from the AOL inbox of yore. Make sure your email marketing has grown with the times. Read More
 
event calendar
 
May 21 Seminar—Breathe New Life Into Your Blog
Jun 4 Seminar—Turn Marketing Technology Into a Competitive Advantage
Jun 11 Seminar—The Ultimate Recipe for a Great Brand Story
Jun 11 MarketingProfs University—Marketing Writing Bootcamp
Jun 12 Virtual Conference—Content Marketing—3 online sessions—FREE!
Jun 18 Seminar—How to Transition From Product Promoters to Trusted Advisors
Oct 20-23 B2B Marketing Forum 2015—Register now to save up to $500
 
 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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