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In this issue
1. How-To: Debug Your Content Marketing: Avoid Misusing These 12 Words
2. #SocialSkim: Amazon Debuts YouTube Competitor, Plus 14 More Stories This Week
3. Podcast: To Do More With Less, Get Scrappy! Nick Westergaard on Marketing Smarts
4. Take 10: Three Sales Metrics Marketing Should Own
5. My View: 4 Signs That Your PR Professionals Stink (and May Be Wrecking Your Business)
6. Survey Says: Which Departments Most Influence B2B Purchase Decisions?
7. Infographic: Nine Tips to Help You Conquer Your Public Speaking Anxiety
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How-To
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Kill These 12 Content Marketing Software Bugs (It's Not What You Think)
By Ernest Nicastro
These tips are for debugging content marketing software of a different sort—the words, phrases, and sentences that constitute your marketing content. So avoid misusing these 12 words or phrases. Read More
Podcast
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Marketers, To Do More With Less, Get Scrappy! Nick Westergaard on Marketing Smarts
By Kerry O'Shea Gorgone
Brand strategist Nick Westergaard discusses his new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small, and explains how you can get more for your marketing dollars by doing more with less. Read More
Multimedia
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Take 10: Three Sales Metrics Marketing Should Own
If you're tired of the Sales and Marketing tug of war over resources, blame, and credit, this Take 10 is for you. In just 10 minutes, we'll explain why it's time for marketers to take shared ownership of three traditional sales metrics and how, by doing so, you can improve collaboration and focus on activities that drive the business forward. Read More
Survey Says
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Which Departments Most Influence B2B Purchase Decisions?
By Ayaz Nanji
Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn. Read More
Quick Take
#SocialSkim: Amazon Debuts YouTube Competitor, Plus 14 More Stories in This Week's Roundup
By Christian Neri
Amazon's user-generated video service, and Instagram's redesign of its app and icon. Also: Facebook's promise of analytics for more useful Messenger bots, LinkedIn's plans to rival Facebook's Instant Articles, and the first Snapchat feature-length film. Read More
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My View
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Four Signs That Your PR Professionals Stink (and May Be Wrecking Your Business)
By Melissa Duko
When you hired your PR agency, you were excited and hopeful. But now, you're wondering whether you made the right decision. Check out these signs that you may have chosen the wrong agency. Read More

event calendar

May 19
 Online Seminar—Unthinkable: How the World's Most Creative Marketers Do What Others Don't Dare
Jun 2
 Online Seminar—Establish Your Message Architecture
Jun 10
 Virtual Conference—Content Marketing | 3 online sessions
Oct 18-21
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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