Today's dose of must-have knowledge | View in browser
 
 
In this issue
1. How-To: Revenue Is Not a KPI, but These Six Measures Are
2. Podcast: The Road to Recognition: Personal Branding, With Barry Feldman and Seth Price
3. Take 10: 10 Tips for Creating Quality Video on Your Smartphone
4. Survey Says: What Emotionally Connects Consumers to Brands?
5. #SocialSkim: Facebook's Netflix-Like Shows, Algo Change; Snapchat's Scary Slump: 10 Stories
6. Infographic: How Direct Mail Is Winning in the Age of the Internet
Share on Google+ Share on Twitter Share on LinkedIn Share on Facebook
How-To
How-To Image
Share on Twitter Share on LinkedIn Share on Facebook
Revenue Is Not a KPI, but These Six Measures Are
By Mark Gonzales
The revenue number can hide successes and problems, and it tells you little about your customers. Here are six key performance indicators that are better at measuring the pulse of your business. Read More
Podcast
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
The Road to Recognition: Authors Barry Feldman and Seth Price on Marketing Smarts
By Kerry O'Shea Gorgone
Promoting your company comes naturally: Marketing your corporate brand is your job, after all (or part of it). But promoting yourself is different: Personal branding might not come naturally, but it paves the road to recognition. Read More
Multimedia
Today's PRO Item
Share on Twitter Share on LinkedIn Share on Facebook
Take 10: 10 Tips for Creating Quality Video on Your Smartphone
In just 10 minutes, you'll learn simple, straight-to-the-point tips for creating high-quality video using your smartphone. From shooting to sharing, you'll leave with actionable tactics you can put to use right away. Read More
Survey Says
Survey Image
Share on Twitter Share on LinkedIn Share on Facebook
What Emotionally Connects Consumers to Brands?
By Ayaz Nanji
Consumers say they feel most emotionally connected with a brand that come across as caring about people like themselves, according to recent research from CustomerThermometer. Read More
Quick Take
#SocialSkim: Facebook's Netflix-Like Shows, Algo Change; Snapchat's Scary Slump: 10 Stories This Week
By Christian Neri
Facebook eyes original TV-like shows for this summer; Snapchat scares investors, releases suite of new features to combat Instagram; Facebook's latest algorithm change; Instagram eyes global markets; the niche social media platform trend. Read More
Share on Twitter Share on LinkedIn Share on Facebook
 
 
At-A-Glance
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
How Direct Mail Is Winning in the Age of the Internet [Infographic]
By Laura Forer
Think direct mail is dead? Think again, according to this infographic from Experian. Check out the numbers on this billion-dollar industry. Read More

event calendar

May 18
 Teach Me How—How to Harness UX as Your Secret Marketing Weapon
Jun 1
 Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
Jun 9
 Virtual Conference—Content Marketing | You've Got This!
Jun 15
 Teach Me How—How to Create and Measure Content That Converts
Oct 3-6
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Want to contribute an article to MarketingProfs? See our guidelines.
 

Copyright © 2000-2017 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625