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In this issue
1. How-To: Best-Practices and Tips for Integrating Direct Mail Into Email Marketing Campaigns
2. Podcast: Building Your Brand in the Age of Digital Distraction: 'Brand Now' Author Westergaard
3. On-Demand Seminar: 53 Content Marketing Hacks to Double Your Engagement Rates
4. Quick Take: GDPR as Opportunity: How to Build Tighter Customer Relationships
5. Survey Says: Google AdWords Benchmarks by Industry [Infographic]
6. Infographic: A Marketer's Checklist: Are You Ready for GDPR Compliance?
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How-To
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Best-Practices and Tips for Integrating Direct Mail Into Email Marketing Campaigns
By Dennis Kelly, Nancy Harhut
There is wisdom in integrating direct mail into email marketing campaigns. Here are tips and best-of-breed guidelines for effectively doing so. Read More
Podcast
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Tools for Building Your Brand in the Age of Digital Distraction: 'Brand Now' Author Nick Westergaard on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Brand strategist Nick Westergaard of Brand Driven Digital shares tips from his latest book, Brand Now: How to Stand Out in a Crowded, Distracted World. Read More
Multimedia
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On-Demand Seminar: 53 Content Marketing Hacks to Double Your Engagement Rates
We'll cut through the clutter and share dozens of tactical, proven best-practices that will help you accelerate the production and results of your content marketing efforts. You'll leave with 50+ tools, tips, and hacks to increase your content marketing success. Read More
Survey Says
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Google AdWords Benchmarks by Industry [Infographic]
By Ayaz Nanji
How does the performance of Google AdWords paid search campaigns vary among industries? Which verticals tend to have the highest costs, click rates, and conversion rates? Read More
Quick Take
GDPR as Opportunity: How to Build Tighter Customer Relationships
By Bryta Schulz
GDPR's new consent standards will compel marketers to do what they need to be doing anyway: get to know and serve their customers better. Here are four ways to transform restrictive processes into strategic customer-relationship opportunities. Read More
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At-A-Glance
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A Marketer's Checklist: Are You Ready for GDPR Compliance? [Infographic]
By Laura Forer
The General Data Protection Regulation is about to go into effect, but many marketers are still unprepared for it. Here's a checklist for digital marketers to make sure they comply with the pending regulation's provisions. Read More

event calendar

May 17
 Teach Me How—A PR Primer for Marketers: Five Steps to Bigger Buzz
May 21
 Ask Me Anything—Live Q&A session with Katelyn Holbrook
Jul 13
 Virtual Conference—Content Marketing
Nov 13-16
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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