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| By Karen Talavera |
| Email campaign process metrics such as delivery, open, and click-through rates have their place, but if you don't look beyond them... you'll miss the true impact of your marketing—and opportunities for improvement.
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| By Kerry O'Shea Gorgone |
| Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans that maximize audience reach.
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| Social media: everybody's doing it. But if you're new to the social world, getting started can be tough. In just 10 minutes, you'll learn how to get started in social media, effectively engage your audience, choose the platforms that make sense for you, and more!
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| Pinterest Brand Engagement: Best Days and Times to Pin |
| By Ayaz Nanji |
| Unlike Twitter and Facebook, where brands drive engagement via their accounts and pages, brand engagement on Pinterest is generated mostly by the community itself, according to a new report, which also found the best days/times to pin for optimum engagement for three industries.
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| By Verónica Maria Jarski |
| The 2013 B2B Forum will introduce you to a host of marketing adventurers in October; in the meantime, we'll be posting Q&As with some of those intrepid marketers. Up next is Ann Handley, chief content officer at MarketingProfs.
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