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In this issue
1. How-To: Anatomy of a Rebrand (Part 1 of 3): Should You Dump Your Brand Equity?
2. #SocialSkim: Twitter Sacks Facebook, Plus 13 More Stories in This Week's Roundup
3. Podcast: Chief Customer Officer 2.0: Author Jeanne Bliss on Marketing Smarts
4. NEW! How-To Guide: Build Your Content Marketing Dream Team
5. Survey Says: 2016 Email Marketing Salary Guide
6. My View: Let Demographics Help Guide Your Marketing Strategy
7. Infographic: Your Handy Cheat Sheet for Writing Headlines
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How-To
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Anatomy of a Rebrand (Part 1 of 3): Should You Dump Your Brand Equity?
By Joe Staples
Imagine a world where we lace up our Blue Ribbon Sports running shoes (instead of our Nikes), eat at Pete's Super Submarines (instead of Subway), and later enjoy a Brad's Drink (instead of a Pepsi). Read More
Podcast
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Chief Customer Officer 2.0: Author Jeanne Bliss on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Customer experience expert and best-selling author Jeanne Bliss shares tips for creating a customer-centric organization and discusses her new book, Chief Customer Officer 2.0. Read More
Multimedia
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NEW! How-To Guide: Build Your Content Marketing Dream Team
In this 22-page guide, you'll learn how to identify the key hires to get your team started, what traits and skills to look for in your key hires, how to manage freelancers and a remote team of employees, and much more! Read More
Survey Says
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2016 Email Marketing Salary Guide
By Ayaz Nanji
What is the median salary of email marketers in the United States? How does pay vary by age and gender? Read More
Quick Take
#SocialSkim: Twitter Sacks Facebook, Plus 13 More Stories in This Week's Roundup
By Christian Neri
Read closely, because we spell out the future of social. Twitter landed a punch in social's quest to conquer sports and livestreaming, and WhatsApp finalized encryption that makes Apple vs. the FBI seem like peanuts. Also: Kik's bot store, and Slack in your office. Read More
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My View
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Let Demographics Help Guide Your Marketing Strategy
By Becky Wu
To engineer the perfect marketing strategy, you first must understand your customer base. Demographic data helps you identify your typical customer and use that data to focus your efforts. Read More

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