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In this issue
1. How-To: Eight Simple SEO Mistakes Killing Your Content Marketing
2. Podcast: Revitalizing a 150-Year-Old Brand: Simon Perkins of The Orvis Company
3. On-Demand Seminar: How to Create a Content Strategy for Mobile
4. Survey Says: The Value of a Happy Customer
5. #SocialSkim: YouTube TV Is Here, LinkedIn Optimizes Lead Gen: 11 Stories This Week
6. Infographic: Five Ways to Conquer Local Marketing
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How-To
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Eight Simple SEO Mistakes Killing Your Content Marketing
By Ronald Dod
Search engines want to show the world your content, but not if you've made mistakes that undermine the user experience and search engines' guidelines. So give them what they want by avoiding these eight common mistakes that content creators make. Read More
Podcast
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Revitalizing a 150-Year-Old Brand: Simon Perkins of The Orvis Company on Marketing Smarts
By Kerry O'Shea Gorgone
Here's the story of how the oldest mail-order retailer in the United States evolved into an international outdoor lifestyle retailer with more than $340 million in annual sales. Read More
Multimedia
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On-Demand Seminar: How to Create a Content Strategy for Mobile
You'll learn to create device-agnostic content that reaches your target audience and achieves your communication objectives. You'll come away with strategies to tell even the most complex B2B sales story, or engage the most niche B2C consumers, with awesome content—on any platform! Read More
Survey Says
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The Value of a Happy Customer [Infographic]
By Ayaz Nanji
Nearly three-quarters (73%) of consumers say they are willing to spend more if they love a brand, according to recent research from Lithium and The Harris Poll. Read More
Quick Take
#SocialSkim: YouTube TV Is Here, LinkedIn Optimizes Lead Gen: 11 Stories This Week
By Christian Neri
Google changes the TV landscape with YouTube TV; Snapchat makes itself a video search destination; LinkedIn introduces easy lead-gen forms; Amazon's influencer program; Facebook's alternative News Feed; Twitter fights to offer pay TV; much more! Read More
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At-A-Glance
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Five Ways to Conquer Local Marketing [Infographic]
By Laura Forer
National and global marketers often find themselves working with local affiliates, from mom-and-pop shops to medium-sized businesses. No matter what your local strategy, use these tips to become a local marketing master. Read More

event calendar

Apr 14
 Virtual Conference—Video Marketing | 3 online sessions
Apr 20
 Online Seminar—Hello, It's Me... The Adele Guide to Doing Email
Oct 3-6
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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