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In this issue
1. How-To: Great Content Isn't Enough: Remember Technical SEO If You Want Your Content to Rank
2. Podcast: Secrets for Runaway Webinar Success (Based on Data from 350,000 Webinars)
3. New Live Seminar: Content Strategy for B2B Lead Generation
4. Survey Says: Search Overtakes Social as Top Traffic Driver to Websites
5. Infographic: Nine Ways to Focus a Wandering Mind
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How-To
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When Great Content Isn't Enough: Remember Technical SEO If You Want Your Content to Rank
By Hamlet Batista
Content is king, right? Well, not so fast. Technical SEO is vital, too. Follow these tips to make sure your content can be easily discovered online. Read More
Podcast
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Secrets for Runaway Webinar Success (Based on Data from 350,000 Webinars): Daniel Waas on Marketing Smarts
By Kerry O'Shea Gorgone
Daniel Waas, director of marketing for GoToWebinar at LogMeIn, shares secrets to webinar success based on his team's analysis of 350,000 webinars. Read More
Multimedia
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New Live Seminar: Content Strategy for B2B Lead Generation
Reserve your spot for this upcoming Teach Me How seminar with Andy Crestodina to learn about his time-tested approach to driving leads, from first action to final outcome. You'll leave with the tools to make your content drive the right leads to you. Read More
Survey Says
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Search Overtakes Social as Top Traffic Driver to Websites
By Ayaz Nanji
Search engines drove more total traffic than social networks to websites in 2017 for the first time in three years, according to recent research from Shareaholic. Read More
 
 
At-A-Glance
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Nine Ways to Focus a Wandering Mind [Infographic]
By Laura Forer
We've all been there: You're in a meeting but haven't heard a thing. Your mind is somewhere else entirely. Next time, try some of these tips to stay alert, focused, and productive. Read More

event calendar

Apr 19
 Teach Me How—Content Strategy for B2B Lead Generation
Apr 25
 Ask Me Anything—Live Q&A session with Andy Crestodina
May 11
 Virtual Conference—Email Marketing | More results! Less filler.
Nov 13-16
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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