 |
| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, April 06, 2019 |
| Determine Your Digital Marketing Maturity Stage, and Then Level-Up | ||||
| There are three common stages of digital marketing maturity. Once you diagnose which level you're at, you can better strategize how to move forward for optimal marketing success. Read on for valuable insights. | ||||
|
| Four Things Marketers Should Learn From E-Commerce | ||||
| The unprecedented growth of e-commerce has fundamentally changed the way consumers, and therefore marketers, think about retail—and marketing. Traditional experience models are no longer enough to serve and delight your customers. Let's see how lessons from e-commerce can help us reach today's consumers. | ||||
|
| The 5 Most Effective Applications of AI for Marketing: Christopher S. Penn on Marketing Smarts [Podcast] | ||||
| In this special episode, John J. Wall of Marketing Over Coffee takes over the Marketing Smarts podcast and interviews Christopher S. Penn about artificial intelligence and machine-learning for marketing, including the top 5 AI applications for marketing. | ||||
|
| Five Future E-Commerce Marketing Trends | ||||
| sponsored | ||||
| E-commerce websites make it effortless for customers to order anything they want from retailers of all sizes—from small artisan shops to direct-to-consumer wholesale companies. But e-commerce is changing, and we need to keep up. Here are five upcoming e-commerce marketing trends you need to stay on top of. | ||||
|
| Website Lead Generation, Optimization, and Landing Pages: Online Forum | ||||
| Your website needs to optimize visitor engagement, nurture leads via conversations, and convert them with engaging landing pages. On April 12, MarketingProfs' free Website Experience & Optimization Online Forum, featuring industry experts, will show you exactly how to turn your website into a lead generation machine. | ||||
|
| How to Integrate Purpose Into Your B2B Content Strategy | ||||
| To reach consumers and provide superior customer experiences, we need to deliver content that engages. Understanding what’s important to buyers is the key—and a growing number of buyers cite shared purpose as one reason to buy from a company. Social purpose is a powerful tool; here's how you can wield it. | ||||
|
| What CMOs Are Focusing On in 2019 [Infographic] | ||||
| Senior marketers say improving go-to-market processes and digital marketing capabilities are top priorities for 2019, according to recent research from the CMO Council. Check out the findings in this handy infographic format. | ||||
|
| Gen Z: How to Communicate With the Most Tech-Savvy Generation Yet | ||||
| The next consumer powerhouse generation can be summed up in one letter: Z. Communicating with and marketing to this young audience of digital natives isn't easy. But it is possible—if you focus on their diverse subcultures. Here's how. | ||||
|
| Google Search Algorithm Updates: 2018 [Infographic] | ||||
| Ranking on Google is getting more complex—and strategically important—every single year, and 2018 was no exception. Though we're well into 2019, a wide range of Google Search algorithm updates from the past year are still influencing our search results. | ||||
|
| Upcoming Events | |||||||||||||||
|
| So glad you could join us today! —Vahe Habeshian, Director of Publications |
|
|