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In This Issue
+ How-To: Develop Your Brand Voice: Three Keys to Killer Messaging
+ Podcast: B2B Marketing Confessions: John J. Wall Talks to Marketing Smarts
+ #SocialSkim: Engaged Referrals, Facebook Ads, Twitter and Mesagraph, More!
+ Take 10: Three Simple Steps to Identify Your Buyer Personas
+ Survey Says: Which Type of Online Content Most Influences Consumers?
+ Infographic: 10 Email Best-Practices
+ My View: Four Reasons We Need a New Presentations Medium
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How-To Develop Your Brand Voice: Three Keys to Killer Messaging
By Maria Ross
Here are three tips to consider when crafting messaging so you can pique interest, create a relationship, and stand out from your competition. Read More
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Podcast B2B Marketing Confessions: John J. Wall Talks to Marketing Smarts
By Kerry O'Shea Gorgone
John J. Wall, author of B2B Marketing Confessions, shares insights from his book, including an explanation of "pragmatic marketing" and tips for calculating tradeshow ROI. Read More
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PRO   Take 10: Three Simple Steps to Identify Your Buyer Personas
In just 10 minutes, you'll learn fun and effective ways to both gain a deeper understanding of your audience and develop buyer personas! Read More
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Survey Says
Which Type of Online Content Most Influences Consumers?
By Ayaz Nanji
Expert reviews are the most powerful digital content type for influencing consumers' purchasing decisions, according to a recent Nielsen report commissioned by inPowered. Read More
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Quick Take
#SocialSkim: Engaged Referrals, Seniors, Facebook Ads, Twitter and Mesagraph, More!
By Angela Natividad
Which social networks drive the most engaged referrals? Do Facebook ads make sense? Are seniors taking to social media? Get the answers to those questions, plus the scoop on Twitter's Mesagraph buy and Evian's Spiderbaby. Read More
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My View Four Reasons We Need a New Presentations Medium
By Nancy Duarte
Presenters are packing their slides with information, then distributing them as documents or directly presenting them as is—and boring audiences to tears. Presenters should instead use a new medium: the slidedoc. Read More
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Apr 10
 Online Seminar—Use Your Data to Cut Through the Noise and Drive Customer Engagement
Apr 10
 MarketingProfs University—Marketing Measurement & Analytics Special prices for groups of 3
Apr 11
 Virtual Conference—Social Media Marketing: A Map for Social Evolution 3 online sessions
Apr 17
 Online Seminar—Five Tips for Creating Email Subject Lines that Increase Conversions
Apr 24
 Online Seminar—Using Visual Stories to Create an Urge to Act
Oct 9-10
 B2B Forum 2014—Boston, MA Contact us for group rates