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In this issue
1. How-To: Seven Tips for Improving Your Content Marketing With Scannable Web Content
2. #SocialSkim: What Facebook's Algorithm Change Means, Plus 12 More Stories This Week
3. Podcast: B2B Data-Driven Marketing: Author Ruth Stevens on Marketing Smarts
4. Seminar: From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
5. My View: Why You Should Align Your Ads to Your Customers' Activities
6. Survey Says: The 10 Most Common Phrases in Viral Headlines
7. Infographic: 21 Video Marketing Ideas for Small-Business Budgets
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How-To
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Seven Tips for Improving Your Content Marketing With Scannable Web Content
By Brian Sutter, Kim Keller
Bad news: People don't read your online content marketing these days; they merely scan most Web content. But with these tips you can write scannable, easy-to-understand text that will boost engagement. Read More
Podcast
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B2B Data-Driven Marketing: Author Ruth Stevens on Marketing Smarts
By Kerry O'Shea Gorgone
Ruth discusses her new book, B2B Data-Driven Marketing, shares tips on how to collect and use data to improve marketing, and offers insights from her time as a senior marketer at Time Warner and IBM. Read More
Multimedia
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Seminar: From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
You'll discover multiple methods for creating a compelling narrative, including the hero's journey, the narrative wheel, and Kurt Vonnegut's story shapes. You'll learn how to brush off those stale mission and vision statements and tell your brand story the way NPR's This American Life does. Read More
Survey Says
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The 10 Most Common Phrases in Viral Headlines
By Ayaz Nanji
Which sets of words appear most often in the headlines of articles that go viral on social media? To find out, BuzzSumo examined data from the headlines of 1 million random articles from top publishers posted on social networks. Read More
Quick Take
#SocialSkim: What Facebook's Algorithm Change Means, Plus 12 More Stories This Week
By Christian Neri
This week's all about optimization and user experience—from social network and brand perspectives. Facebook's big algorithm change aims to reward high-quality content, and social media industry leaders united to stress the gravity of live video. Read More
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My View
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Why You Should Align Your Ads to Your Customers' Activities
By Manish Patel
Getting customers' attention doesn't guarantee getting their business. You need to present the right information to your customers at the right time. In today's advertising, context is everything. Read More

event calendar

May 5
 Online Seminar—53 Content Marketing Hacks to Double Your Engagement Rates
May 12
 PRO Seminar—From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
May 13
 Virtual Conference—MarTech & Innovation | 3 online sessions
Oct 18-21
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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