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In this issue
1. How-To: Your Buyers Are Experiencing Marketing Fatigue; Here's What to Do About It
2. Video: Basic Email-Design Decisions That Matter
3. How-To Guide: The Marketer's Guide to Social Media Content
4. Survey Says: The Biggest Mistakes Small Businesses Make With Their Websites
5. #SocialSkim: LinkedIn's Major New Milestones, Twitter's Growth Rebound: 10 Stories
6. Infographic: Seven SEO Trends to Keep Up With in 2017
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How-To
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Your Buyers Are Experiencing Marketing Fatigue; Here's What to Do About It
By Jim Brodo
Too many nurture touchpoints, too many pieces of outreach, too many really bad email messages. Buyers are beginning to shut down, and that's going to be a big problem for marketers. Unless... Read More
Video
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Marketing Video: Basic Email-Design Decisions That Matter
By Malinda Wilkinson
Many factors affect email performance. This brief video focuses on the importance of three specific design decisions you need to make for each email message you craft if you want to ensure the best possible results. Read More
Multimedia
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How-To Guide: The Marketer's Guide to Social Media Content
In this 43-page guide, you'll learn how to plan, develop, and optimize social content that captures and engages the attention of your audience. You'll be able to set the stage for the development of highly relevant branded content, design for engagement, champion your goals, and much more! Read More
Survey Says
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The Biggest Mistakes Small Businesses Make With Their Websites
By Ayaz Nanji
Consumers say the biggest mistake a small business can make with its website is to include outdated contact information, according to recent research from Vistaprint Digital. Read More
Quick Take
#SocialSkim: LinkedIn's Major New Milestones, Twitter's Growth Rebound: 10 Stories This Week
By Christian Neri
This week: LinkedIn hits half a billion users, rolls out new Matched Audience ad targeting; Instagram's growth accelerates, nears 1 billion users; Twitter reports growth, plans to livestream content 24/7; Pinterest quits social networking; much more! Read More
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At-A-Glance
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Seven SEO Trends to Keep Up With in 2017 [Infographic]
By Laura Forer
Is your website SEO-ready with accelerated mobile pages (AMPs) and rich snippets? If not, it's time to get going, suggests an infographic that covers what we can expect in the SEO world this year. Read More

event calendar

Apr 20
 Teach Me How—Hello, It's Me... The Adele Guide to Doing Email
May 12
 Virtual Conference—Email Marketing | More Opens. More Clicks. More Conversions.
May 18
 Teach Me How—How to Harness UX as Your Secret Marketing Weapon
Jun 1
 Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
Oct 3-6
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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