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In this issue
1. How-To: 5 Subtle Mistakes That Are Limiting Your Marketing Response Rate
2. Podcast: Ruthless B2B Positioning: Messaging Expert Lawson Abinanti
3. On-Demand Seminar: How to Add Livestreaming Video to Your Marketing Mix
4. Survey Says: What Converts? Web Landing Page Benchmarks and Trends [Infographic]
5. Infographic: The Best Ways to Start and End Your Workday
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How-To
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Five Subtle Mistakes That Are Limiting Your Marketing Response Rate
By Tim Carr
If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop making. Read More
Podcast
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Ruthless B2B Positioning: Messaging Expert Lawson Abinanti on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
A B2B marketing and messaging strategy expert offers tips for positioning B2B brands, and urges marketers to be "ruthless" by focusing on ideal buyers instead of diverting resources to one-off sales. Read More
Multimedia
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On-Demand Seminar: How to Add Livestreaming Video to Your Marketing Mix
In this Teach Me How seminar, you'll learn how to use livestreaming video to connect with your community; what the pros and cons are of choosing a streaming app over traditional video, webinars, and podcasts; and how brands across various industries have had success with livestreaming. Read More
Survey Says
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What Converts? Web Landing Page Benchmarks and Trends [Infographic]
By Ayaz Nanji
Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce. Read More
 
 
At-A-Glance
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The Best Ways to Start and End Your Workday [Infographic]
By Laura Forer
By implementing routines to start and end your workdays, you can become less stressed and more productive. Here are 10 techniques you can begin using today. Read More

event calendar

May 11
 Virtual Conference—Email Marketing | More results! Less filler.
May 17
 Teach Me How—A PR Primer for Marketers: Five Steps to Bigger Buzz
May 21
 Ask Me Anything—Live Q&A session with Katelyn Holbrook
Nov 13-16
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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