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In this issue
1. How-To: Ready for Mobilegeddon? 5 Quick-and-Dirty Tips to Save Your Google Search Rank
2. Podcast: Marketing, PR, Social, Advertising Are All Intertwined: Geoff Livingston
3. #SocialSkim: Facebook Eyes Your Phone Calls, Plus More Stories in This Week's Roundup
4. How-To Guide: A Step-by-Step Guide to Marketing Automation Success
5. Survey Says: Email Etiquette: Do Consumers Like Humor and Informality?
6. Infographic: How a Lead Becomes a Customer
7. My View: 5 Reasons Customers Pay More Attention to Influencers Than Your Display Ads
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How-To
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Ready for Mobilegeddon? Five Quick-and-Dirty Tips to Save Your Google Search Rank [Infographic]
By Chris Lucas
Google's April 21 algorithm update turned mobile optimization from nice-to-have to necessity. If your website isn't mobile-friendly, your search rankings and Web traffic likely took a hit on April 22. Read More
Podcast
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Marketing, PR, Social, Advertising Are All Intertwined: Geoff Livingston on Marketing Smarts
By Kerry O'Shea Gorgone
Author, strategist, and MarketingProfs Marketing Writing Bootcamp instructor Geoff Livingston discusses marketing strategy, customer experience, content, PR, and more. Read More
Multimedia
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How-To Guide: A Step-by-Step Guide to Marketing Automation Success
In this 24-page guide, you'll learn how to effectively plan, prepare, implement, assess, and improve your marketing automation program for optimal results. You'll be able to foster internal buy-in from executive leadership and other departments, determine the right automation system for your needs, and launch your new system. Read More
 
Survey Says
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Email Etiquette: Do Consumers Like Humor and Informality?
By Ayaz Nanji
Do consumers like humor in marketing emails? Do they prefer formal or informal language? Is it acceptable to include the occasional "LOL" and "BTW"? Read More
Quick Take
#SocialSkim: Facebook Eyes Your Phone Calls, Plus More Stories in This Week's Roundup
By Angela Natividad
Find out how Facebook's begun colonizing phone calls and how its latest algo change will affect your brand page. You'll also get the score on Twitter's new DM feature for nonfollowers and Snapchat's decision to shut down Brand Stories. Read More
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My View
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Five Reasons Customers Pay More Attention to Influencers Than Your Display Ads
By Lyle Stevens
Incorporating tried-and-true word-of-mouth marketing concepts into digital marketing is far more effective than just using display ads. Here are five reasons why. Read More
 
event calendar
 
May 7 Seminar—Going All In: How to Avoid the Perils of a Website Redesign
May 8 Virtual Conference—Marketing Technology—3 online sessions—FREE!
May 14 Seminar—The Anatomy of a LinkedIn Company Page
May 21 Seminar—Breathe New Life Into Your Blog
Jun 11 Seminar—The Ultimate Recipe for a Great Brand Story
Jun 11 MarketingProfs University—Marketing Writing Bootcamp
Oct 20-23 B2B Marketing Forum 2015—Register now to save up to $500
 
 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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