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In this issue
1. How-To: Anatomy of a Rebrand (Part 3 of 3): Six Tips for Successfully Launching Your New Brand
2. #SocialSkim: Facebook Tests Massive News Feed Revamp, Plus 13 More Stories This Week
3. Podcast: Move Past Keywords to Audience Strategy With Conversational Research: Jason Falls
4. Take 10: How to Leverage Your Online Community
5. My View: Five B2C Approaches That B2B Marketers Should Steal
6. Survey Says: What Consumers Want From Brand Emails
7. Infographic: The Anatomy of a Successful LinkedIn Profile
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How-To
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Anatomy of a Rebrand (Part 3 of 3): Six Tips for Successfully Launching Your New Brand
By Joe Staples
Now that you've done all the work of creating your new brand, it's time to unveil it for the world to see. These six best-practices are essential to achieving a successful launch, both internally and externally. Read More
Podcast
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Move Past Keywords to Audience Strategy With Conversational Research: Jason Falls on Marketing Smarts
By Kerry O'Shea Gorgone
Elasticity's digital strategy SVP on how (and why) to go beyond social media monitoring and keywords to build an audience strategy via conversational research. Read More
Multimedia
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Take 10: How to Leverage Your Online Community
In just 10 minutes, we'll share six practical tips that will help you tap into your online community to grow your business and benefit your customers. From setting goals to becoming a good listener, you'll leave with actionable steps to build a stronger online community. Read More
Survey Says
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What Consumers Want From Brand Emails
By Ayaz Nanji
Most consumers sign up for marketing emails from brands to receive discounts and promotions, according to recent research from Adestra. Read More
Quick Take
#SocialSkim: Facebook Tests Massive News Feed Revamp, Plus 13 More Stories This Week
By Christian Neri
Facebook tests a redesigned News Feed and explores how to monetize live video, while YouTube one-ups it by introducing live 360-degree video. Also: Twitter's tools that make targeting specific audiences a cinch, and the app Pinterest is betting on for global expansion. Read More
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My View
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Five B2C Approaches That B2B Marketers Should Steal
By Bruce Swann
B2B marketers have become so sophisticated that they have begun to embrace the techniques of B2Cs. Take a look at five B2C techniques that B2Bs (and you) should borrow. Read More

event calendar

Apr 28
 Online Seminar—From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
May 5
 Online Seminar—53 Content Marketing Hacks to Double Your Engagement Rates
May 13
 Virtual Conference—MarTech & Innovation | 3 online sessions
Oct 18-21
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Research Writer: Ayaz Nanji
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