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| By Mack Collier |
| Why do rock stars have fans but companies have customers? Because that's what rock stars and companies want to have. But if you're ready to think like a rock star to build an army of fans, here's what you need to do.
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| By Matthew Grant |
| Dorie Clark talks about the concept of personal branding, the importance of producing your own content as part of a reinvention effort, and how one goes about finding and benefiting from work with a mentor.
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| By Amanda Klohmann |
| Facebook Home has been the biggest mobile story since SXSW, which is why we've dedicated an entire Mobile Minute to it. We've downloaded it and dissected it, and we're now ready to share.
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| Nowadays, your website has to shift and reshape without losing meaning or marketing value. It's not just about layouts for mobile, it's also about a flexible mindset about content. This seminar will teach you how to effectively incorporate your content strategy into responsive website design.
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#SocialSkim: Boston Marathon, LinkedIn Ads, Twitter Music, Facebook Open Graph Mobile
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| By Angela Natividad |
| The Boston Marathon topped headlines this week. See how social helped salve wounds, correct errors, and reconnect people. Also, the latest on LinkedIn ads, Twitter's just-launched #music, and Facebook's Open Graph Mobile. We also have social case studies from the likes of Coca-Cola, stats on SMBs' and B2Bs' social use, and Jeremiah Owyang's tips on becoming a truly open leader. Skim for an eye-opener.
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By Megan Brown
Marketers often believe they need to ditch traditional marketing campaigns before they embrace social media marketing. But they don't have to. Here are four questions to help marketers start thinking about merging social and traditional marketing techniques.
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