Today's dose of must-have knowledge | View in browser
 
 
In this issue
1. How-To: How to Write and Respond to RFPs: Some Best-Practices
2. #SocialSkim: Facebook Messenger for In-Store Payments? Plus 13 More Stories This Week
3. Podcast: Forget Big Data, the Future Is in 'Small Data': Author Martin Lindstrom
4. Seminar: Content, Conversions, and Lead Generation
5. Survey Says: How Marketers Generate Content Ideas
6. My View: Three New Roles That Every Marketer Must Play
7. Infographic: 10 Ways Automated Email Can Wow Your Customers
Share on Google+ Share on Twitter Share on LinkedIn Share on Facebook
How-To
How-To Image
Share on Twitter Share on LinkedIn Share on Facebook
How to Write and Respond to RFPs: Some Best-Practices
By Richard Simms
Painful as they may seem, requests for proposals are a B2B fact of life. They help you establish successful partnerships in an age of tight budgets and fierce competition for service contracts. Ensure your company gets the most out of the RFP process. Read More
Podcast
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
Forget Big Data, the Future Is in 'Small Data': Author Martin Lindstrom on Marketing Smarts
By Kerry O'Shea Gorgone
Branding expert, speaker, and best-selling author Martin Lindstrom discusses his brand of in-depth consumer research and insights from his new book, Small Data: The Tiny Clues That Uncover Huge Trends. Read More
Multimedia
Today's PRO Item
Share on Twitter Share on LinkedIn Share on Facebook
Seminar: Content, Conversions, and Lead Generation
This seminar will analyze the birth of a lead, deconstructing the process, including each funnel stage. You'll learn how content—from high-ranking blog posts to the thank-you page after the thank-you page—affects the conversion funnel, and you'll understand which topics and types of content attract and engage visitors. Read More
Survey Says
Survey Image
Share on Twitter Share on LinkedIn Share on Facebook
How Marketers Generate Content Ideas
By Ayaz Nanji
Most marketers still develop ideas for content based on intuition rather than research or data, according to a recent report from Rundown. Read More
Quick Take
#SocialSkim: Facebook Messenger for In-Store Payments? Plus 13 More Stories in This Week's Roundup
By Christian Neri
This week, big updates and new capabilities: Facebook looks to leap into mobile payments, and Snapchat unveils a feature-rich update. Also: Instagram's video-length limit; YouTube's plans to take on livestreaming; and tips for Facebook video and Pinterest Promoted Pins. Read More
Share on Twitter Share on LinkedIn Share on Facebook
 
 
My View
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
Three New Roles That Every Marketer Must Play
By Kevin Lindsay
Once upon a time, marketers were just marketers. Now, they're being asked to adopt new roles. Here's a look at three of those roles. Read More

event calendar

Apr 7
 Online Seminar—How to Use Media Relations to Drive SEO
Apr 8
 Virtual Conference—Video Marketing | 3 online sessions
Apr 14
 MarketingProfs University—Marketing Measurement & Analytics
Apr 14
 Online Seminar—Zero to Hero: How to Gain Impactful Insights From Your Data
Oct 18-21
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

Want to contribute an article to MarketingProfs? See our guidelines.
 

Copyright © 2000-2016 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625