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| By Karen Talavera |
| With the first quarter of the year behind us, what will you do to maximize email marketing's contribution to your bottom line from here on out?
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| By Kerry O'Shea Gorgone |
| Social selling evangelist Jill Rowley explains how she changed the way salespeople at Salesforce.com, Eloqua, and Oracle approach the modern buyer.
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| Marketing used to be an art. These days, it's more like a science. In this 23-page guide, you'll learn how to prove the success of your campaign by understanding measurement, tracking, and analysis.
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| The State of SEO in 2014 |
| By Ayaz Nanji |
| Most search engine-optimization (SEO) practitioners (71%) say understanding the link between social sharing and search rankings is more important in 2014 than it was last year, according to a recent report from BrightEdge.
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#SocialSkim: Oreo Snack Hacks, the Worst Gaffe Ever, Fewer Likes Ahead, More!
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| By Angela Natividad |
| Find out how Oreo turned snack hacks into a contagious campaign. See why fewer brands will be asking you to "Like" anytime soon, possibly the worst social media gaffe to date, how Esquire gave users a real reason to love 'em, and what video had every parent with an Internet connection crying this week. Skim to stay smart!
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| By Luke Summerfield |
| Marketers sometimes focus so much on the decision-making part of the purchasing lifecycle that they overlook the big opportunities in other stages. Here's a long look at the pre-transactional conversion stage.
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