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In this issue
1. How-To: Analytics and Metrics: Related but Not the Same (An Explanation and a Checklist)
2. Podcast: How to Stand Out and Get Your Ideas Heard: Author Dorie Clark
3. #SocialSkim: LinkedIn's Social App Elevate, Plus 9 More Stories in This Week's Roundup
4. How-To Guide: The Three Cs of Successful Positioning
5. Survey Says: What B2B Buyers Value Most on Vendor Websites
6. Infographic: Quick Tips for Perfecting Your Instagram Strategy
7. My View: Impersonal Communication Annoys Customers, Use Contextual Personalization Instead
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How-To
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Analytics and Metrics: Related but Not the Same (An Explanation and a Checklist)
By Laura Patterson
Though marketers use metrics and analytics to prove and improve marketing's value, the two are not the same. We explain each and offer a checklist to help you determine your team's proficiency level. Read More
Podcast
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Stand Out and Get Your Ideas Heard: Author Dorie Clark on Marketing Smarts
By Kerry O'Shea Gorgone
The author of Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, explains how to use personal branding and thought leadership to enhance your career and get your ideas heard. Read More
Multimedia
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How-To Guide: The Three Cs of Successful Positioning
Just as positioning is the foundation of successful marketing, the 3 Cs are the foundation of a positioning strategy that will set you apart from competitors. In this15-page guide you'll learn how to use the 3 Cs in developing your own positioning strategy. Read More
 
Survey Says
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What B2B Buyers Value Most on Vendor Websites
By Ayaz Nanji
B2B buyers say thorough contact information is the content element that best establishes credibility on a vendor website, according to a recent report from KoMarketing. Read More
Quick Take
#SocialSkim: LinkedIn's Social App Elevate, Plus 9 More Stories in This Week's Roundup
By Angela Natividad
Get the latest on a spankin' new LinkedIn app, Elevate, which helps you plan social content. Also: Hillary's hyper-social presidential bid, Twitter's fancy new homepage, and a potential new Vine story format... Skim for your next social idea! Read More
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My View
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Impersonal Communication Annoys Your Customers, Use Contextual Personalization Instead
By Kathy Stromberg
Consumers find impersonal communications irrelevant and annoying. To spare yourself from those labels, consider using contextual personalization. Read More
 
event calendar
 
Apr 23 Seminar—How to Build a Successful Content Marketing Plan
May 7 Seminar—Going All In: How to Avoid the Perils of a Website Redesign
May 8 Virtual Conference—Marketing Technology—3 online sessions—FREE!
May 14 Seminar—The Anatomy of a LinkedIn Company Page
June 11 Seminar—The Ultimate Recipe for a Great Brand Story
Oct 20-23 B2B Marketing Forum 2015—Register now to save up to $500
 
 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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