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In this issue
1. How-To: Five Effective Neuromarketing Principles That Boost Marketing Efforts
2. Podcast: Artificial Marketing Smarts: Dale Beaumont Talks AI With MarketingProfs
3. Take 10: How to Develop an Effective Podcast
4. Survey Says: Which Digital Marketing Channels Are Small Businesses Investing In?
5. #SocialSkim: Instagram Stories Surpasses Snapchat, Facebook Launches Free Workplace: 12 Stories
6. Infographic: The Ins and Outs of Awesome Infographics
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How-To
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Five Effective Neuromarketing Principles That Boost Marketing Efforts
By Laurynas Skupas
Neuroscience can give marketers deep insight into what works and what doesn't in persuading customers to buy a product or service. These five neuromarketing principles will boost your marketing efforts. Read More
Podcast
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Artificial Marketing Smarts: Dale Beaumont Talks AI With MarketingProfs
By Kerry O'Shea Gorgone
Dale Beaumont, author, speaker, and founder of BriN (a business adviser powered by artificial intelligence) discusses the impact of AI on business and explains the changing landscape for marketers. Read More
Multimedia
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Take 10: How to Develop an Effective Podcast
In just 10 minutes, the creator of one of today's most successful B2B podcasts will break down the process of creating a program that achieves your business objectives and provides your listeners with content they'll be eager to hear. Read More
Survey Says
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Which Digital Marketing Channels Are Small Businesses Investing In?
By Ayaz Nanji
Most small businesses are putting more marketing budget toward social media and websites this year, according to recent research from Clutch. Read More
Quick Take
#SocialSkim: Instagram Stories Surpasses Snapchat, Facebook Launches Free Workplace: 12 Stories This Week
By Christian Neri
Instagram Stories surpasses Snapchat's user base (in 9 months!); Facebook introduces a free version of its work collaboration tool; Twitter launches a data-light version; LinkedIn changes its revamped desktop design; much more! Read More
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At-A-Glance
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The Ins and Outs of Awesome Infographics [Infographic]
By Laura Forer
Infographics are liked and shared on social media three times more than other types of content, according to an infographic from IBM. Read on for more about how to make your infographics stand out from the crowd. Read More

event calendar

Apr 20
 Teach Me How—Hello, It's Me... The Adele Guide to Doing Email
May 12
 Virtual Conference—Email Marketing | More Opens. More Clicks. More Conversions.
May 18
 Teach Me How—How to Harness UX as Your Secret Marketing Weapon
Oct 3-6
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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