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In this issue
1. How-To: Five Ways to Make Your Marketing Copy a Whole Lot More Engaging
2. Podcast: Overcoming Digital Isolation to Make Real Connections: SAP Ariba's CMO
3. On-Demand Seminar: How to Create a Successful Podcast
4. Survey Says: Google Search Trends: How Results Pages Are Evolving
5. Infographic: Spring Cleaning for Digital Marketers: Four Things You Should Do Now
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How-To
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Five Ways to Make Your Marketing Copy a Whole Lot More Engaging
By Nick Usborne
Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect with customers. Read More
Podcast
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Overcoming Digital Isolation to Make Real Connections: SAP Ariba CMO Tifenn Dano Kwan on Marketing Smarts
By Kerry O'Shea Gorgone
Tifenn explains why the most empathetic CMOs are the most effective, how digitization isolates people (and how to combat that isolation), and what diverse outside interests have taught her about marketing. Read More
Multimedia
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On-Demand Seminar: The Meat and Potatoes of Podcasting: How to Create a Successful Podcast
In this Teach Me How seminar, you'll learn the key steps to starting a podcast, from setting goals to recording, editing, and promoting your published show. You'll leave with the tools you need to rock the mic—and ensure your podcast succeeds! Read More
Survey Says
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Google Search Trends: How Results Pages Are Evolving
By Ayaz Nanji
Most Google search engine results pages (SERPs) now include a mix of classic organic results and Universal Search elements, such as informational snippets, images, maps, and videos, according to research from Searchmetrics. Read More
 
 
At-A-Glance
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Spring Cleaning for Digital Marketers: Four Things You Should Do Now [Infographic]
By Laura Forer
It's easy to get in a rut with your digital marketing program, so use spring cleaning as an excuse to re-evaluate your efforts and make sure you're doing all you can to achieve maximum ROI. Read More

event calendar

Apr 19
 Teach Me How—Content Strategy for B2B Lead Generation
Apr 25
 Ask Me Anything—Live Q&A session with Andy Crestodina
May 11
 Virtual Conference—Email Marketing | More results! Less filler.
Nov 13-16
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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