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In This Issue
+ How-To: Six Lessons From an Ambitious Content Marketing Project
+ Podcast: Shipshape Social Strategy for B2B: Jonathan Wichmann
+ #SocialSkim: Twitter's Big Week, New Facebook Ads, Game of Thrones, More!
+ Seminar: Develop Effective Content for Each Stage of the Buying Journey
+ Survey Says: Which Social Networks Deliver the Most Engaged Users?
+ Infographic: The Complete A to Z Guide to Personal Branding
+ My View: Wise Marketers Know Headlines Lick Labels
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How-To Six Lessons From an Ambitious Content Marketing Project
By Rich Quarles
Content marketing is going to become an increasingly important component of virtually every company's overall marketing program. Read More
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Podcast Shipshape Social Strategy for B2B: Jonathan Wichmann Talks to Marketing Smarts
By Kerry O'Shea Gorgone
You think you have problems: Try pulling into port with a dead whale hanging off the bow of your ship! Jonathan helped turn that massive PR crisis into a defining social media success for Denmark's Maersk Line. Read More
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PRO   Seminar: How to Develop Effective Content for Each Stage of the Buying Journey
You'll gain a solid understanding of how to more effectively develop the kind of content you need, as well as a road map of when, where, and how to deploy that content for optimal results. Read More
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Survey Says
Which Social Networks Deliver the Most Engaged Users?
By Ayaz Nanji
YouTube, Google+, and LinkedIn drive the most engaged social referrals to websites, according to a recent report from Shareaholic. Read More
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Quick Take
#SocialSkim: Twitter's Big Week, New Facebook Ads, Game of Thrones, YouTube Descriptions, More!
By Angela Natividad
It's been a big week for Twitter! You'll get the skinny on that, and you'll also learn about ideal social copy length for all major social networks, Facebook's new-and-improved right-column ads, and longer YouTube descriptions—not to mention all the ways #GameofThrones slid into your stream. Skim to stay informed. Read More
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My View Wise Marketers Know Headlines Lick Labels
By Gavin McMahon
Are you capturing your audience's attention with strong, compelling headlines, or are you instead using short, dull labels? Here's a look at the traits of eye-catching headlines. Read More
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Apr 17
Online Seminar—Five Tips for Creating Email Subject Lines that Increase Conversions
Apr 24
Online Seminar—Using Visual Stories to Create an Urge to Act
May 8
Online Seminar—10 Keys to Creating a Winning Marketing Concept
May 22
Online Seminar—Get Your Teams on the Same Page to Meet Customer Needs
Jun 12
MarketingProfs University—Marketing Writing Bootcamp Special prices for groups of 3
Oct 9-10
B2B Forum 2014—Boston, MA Contact us for group rates