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In this issue
1. How-To: 10 Tips to Ensure Your Emails Resonate in the Inbox
2. Podcast: Mastering the Content Code: Mark Schaefer on Marketing Smarts
3. #SocialSkim: Instagram Carousel Ads Debut, Plus More Stories in This Week’s Roundup
4. MarketingProfs University: Modern Sales and Marketing Alignment
5. Survey Says: B2B Buying: Millennials vs. Gen X and Baby Boomers
6. Infographic: Seven Reasons Millennials Don't Care About Your Content
7. My View: Seven Must-Have Traits of the Perfect Content Marketer [Infographic]
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How-To
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10 Tips to Ensure Your Emails Resonate in the Inbox
By Len Shneyder
An email marketer should have one goal in mind: capturing readers' attention so they respond to the email's call to action. Here's how you can help ensure your customers engage with your emails. Read More
Podcast
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Mastering the Content Code: Mark Schaefer on Marketing Smarts
By Kerry O'Shea Gorgone
Author, speaker, and educator Mark Schaefer discusses his latest book, The Content Code, and shares secrets for igniting your content so you can break through the deafening noise and achieve marketing success. Read More
Multimedia
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MarketingProfs University: Modern Sales and Marketing Alignment
Discover modern strategies and sales tools for aligning your marketing campaigns to support sales goals, and learn to identify sales-ready leads using behavioral scoring. Get techniques to predict future lead handoffs, hold sales accountable for passed leads, and set up safety nets to catch leads that fall through the cracks. Read More
 
Survey Says
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B2B Buying: Millennials vs. Gen X and Baby Boomers
By Ayaz Nanji
Millennial B2B buyers, when researching products and services, want to interact directly with vendors' representatives far more than Gen X or Baby Boomer buyers do, according to a recent report from IBM. Read More
Quick Take
#SocialSkim: Instagram Carousel Ads Debut, Plus More Stories in This Week’s Roundup
By Angela Natividad
This week, watch Don Draper get divorced on Facebook, and learn all about the just-released carousel ads for Instagram. And look... Facebook just brought Messenger to the Web—finally! Skim to keep the tables turning. Read More
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My View
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Seven Must-Have Traits of the Perfect Content Marketer [Infographic]
By Hana Abaza
What key attributes do content marketers need if they are to survive and thrive in their jobs? What should you be looking for when you're hiring a content marketer? Read More
 
event calendar
 
Apr 16 Seminar—Hooked: How to Create Addictive Content for Your Brand
Apr 23 Seminar—How to Build a Successful Content Marketing Plan
May 7 Seminar—Going All In: How to Avoid the Perils of a Website Redesign
May 8 Virtual Conference—Marketing Technology—3 online sessions—FREE!
May 14 Seminar—The Anatomy of a LinkedIn Company Page
Oct 20-23 B2B Marketing Forum 2015—Register now to save up to $500
 
 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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