Today's dose of must-have knowledge | View in browser
 
 
In this issue
1. How-To: Content Marketing and Customer Acquisition: How to Calculate CAC, CLV, and ROI
2. Podcast: Enterprise Branding, Corporate Missions, and Women in Leadership
3. On-Demand Seminar: Building and Unleashing Your Personal Brand in the Digital Age
4. Survey Says: Facebook Advertising Benchmarks for 18 Industries
5. #SocialSkim: LinkedIn Launches Trending Topics, Facebook Targets Snapchat: 11 Stories
6. Infographic: Technical SEO 101: Get Your Websites Ranked on Google
Share on Google+ Share on Twitter Share on LinkedIn Share on Facebook
How-To
How-To Image
Share on Twitter Share on LinkedIn Share on Facebook
Content Marketing and Customer Acquisition: How to Calculate Your CAC, CLV, and ROI
By Mo Harake
If you're on the content bandwagon, but you don't know your customer acquisition cost (CAC) and customer lifetime value (CLV), you're playing a dangerous game: How do you know spending all that money on content marketing is worth it? Read More
Podcast
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
Enterprise Branding, Corporate Missions, and Women in Leadership: Alicia Tillman and Lisa Skeete Tatum Talk to Marketing Smarts at SAP Ariba LIVE
By Kerry O'Shea Gorgone
The CMO of SAP Ariba and the CEO of Landit discuss enterprise branding, the need to embrace a corporate mission, and women in leadership. Read More
Multimedia
Today's PRO Item
Share on Twitter Share on LinkedIn Share on Facebook
On-Demand Seminar: Building and Unleashing Your Personal Brand in the Digital Age
You'll learn how to stand out professionally, based on Mark Schaefer's KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. You'll be able to manage your Web presence to create the proper authority, reputation, and audience for achieving your career goals. Read More
Survey Says
Survey Image
Share on Twitter Share on LinkedIn Share on Facebook
Facebook Advertising Benchmarks for 18 Industries [Infographic]
By Ayaz Nanji
The average clickthrough rate (CTR) for Facebook ads across all industries is 0.90%, according to recent research from WordStream. Read More
Quick Take
#SocialSkim: LinkedIn Launches Trending Topics, Facebook Targets Snapchat: 11 Stories This Week
By Christian Neri
Facebook Undermines Snapchat, dives into politics and fundraising; LinkedIn launches trending topics; YouTube defends itself against big advertisers; best times to publish on LinkedIn; Facebook ad benchmarks for 18 industries; much more! Read More
Share on Twitter Share on LinkedIn Share on Facebook
 
 
At-A-Glance
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
Technical SEO 101: Get Your Websites Ranked on Google [Infographic]
By Laura Forer
SEO success may start with great content, but it doesn't end there. Technical SEO is also vitally important. This infographic guides you through technical prerequisites for setting the SEO foundation of your website. Read More

event calendar

Apr 6
 Online Seminar—How to Adapt: Creating a Content Strategy for Mobile
Apr 14
 Virtual Conference—Video Marketing | 3 online sessions
Apr 20
 Online Seminar—Hello, It's Me... The Adele Guide to Doing Email
Oct 3-6
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Want to contribute an article to MarketingProfs? See our guidelines.
 

Copyright © 2000-2017 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625