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| By Alex Becker |
| The most difficult task in marketing is to get people to take the action you want them to take. But once they have, getting them to take one more is so much easier—especially if you use "action trains."
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| By Matthew Grant |
| Testing your emails, landing pages, forms, website, etc. can't be occasional. Testing must be iterative and ongoing if it is to produce results. Which means your organization must institute a culture of testing.
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| By Ann Handley, Tim Washer |
| For millennia, human beings transmitted knowledge from generation to generation via storytelling. It remains a powerful medium that holds people's attention. Not surprisingly, then, it can be a powerful medium for marketers.
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| In just 10 minutes, you'll learn four approaches for successfully incorporating social media into your marketing strategy. You'll see examples of companies (across a variety of industries) that have used these approaches and had great success.
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| Personalized Marketing Drives Buyer Readiness and Sales |
| By Lenna Garibian |
| Cross-channel, customer-centric marketing—the practice of tailoring offers and promotions to consumers across multiple touch points based on their past shopping or browsing experiences—seems to increase buyer readiness, engagement, and sales activity.
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Facebook's News Feed, SXSW, LinkedIn, Prollie, Hashtag How-To... Week in Social Media #SocialSkim
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| By Angela Natividad |
| Facebook's new News Feed, SXSW tips, tools for managing LinkedIn leads and gathering Twitter data, how-tos for hashtags and social branding, a study on social business, women and teens demographics, a Harlem Shakes wars infographic, and much more (including your dancing-pony fix). Skim for social sustenance!
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By Veronica Maria Jarski and Corey O'Loughlin
Yahoo's leaked memo regarding telecommuting got us thinking about misconceptions about working from home. MarketingProfs boasts a remote workforce, so we know the misconceptions—and the realities.
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