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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, March 07, 2020 |
| B2B Leads: In-Market Is the New Inbound, Here's Why | ||||
| We've had it drummed into our heads that inbound leads are the Holy Grail of our marketing efforts. We've come to believe they are the quickest and most effective to convert. But is that really the case? | ||||
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| In-House vs. Agency: The Path to Boosting Your In-House Marketing Team | ||||
| If you're considering rebuilding your in-house marketing team and reducing your reliance on outside agencies, these are your first steps on the path to gaining more control. | ||||
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| How to Change Anyone’s Mind: Jonah Berger on Marketing Smarts [Podcast] | ||||
| Best-selling author and Wharton professor Jonah Berger discusses his new book, The Catalyst: How to Change Anyone's Mind. He explains the five hidden factors that impede change—and how to overcome them. Read more and listen in on this insightful conversation. | ||||
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| Marketing Writing Bootcamp 2020 | ||||
| MarketingProfs event | ||||
| Don't miss this opportunity! Level-up your writing with three live keynotes and 10 on-demand sessions designed just for marketers. Live virtual kickoff on April 28 with Ann Handley. Early bird registration ends in a few days. Register now to save $200 (PRO subscribers and teams save even more). | ||||
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| Top B2B Content Marketing Statistics for Your 2020 Content Strategy [Infographic] | ||||
| Content marketing has become a critical element of B2B marketing strategy. And for good reason: It can help build brand, authority, and awareness. Not to mention leads. To help you put together your B2B content marketing plan of action, take a look at these benchmark statistics. | ||||
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| Top 5 Components of Great Customer Experience [Study] | ||||
| Specialists say among the keys to customer experience success are delivering elegant interactions and providing speedy service. Check out more findings from the study. | ||||
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| Don't Let Your CMS Migration Go South: SEO and Related Considerations | ||||
| Selecting a new website content management system (CMS) is often a significant challenge and investment. Too often, when the time has come for migration, enterprises fail to keep SEO in mind. The ramifications of that can be significant. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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