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In this issue
1. How-To: Six Crucial Attributes of a Successful Business Blog
2. Podcast: Raising the Roof With B2B Social Media: GAF Roofing
3. #SocialSkim: Leonard Nimoy, Clickable Instagram Ads, House of Cards Tweets
4. Seminar: Tune In to the Voice of the Competitor
5. Survey Says: Which Digital Marketing Tactic Has the Biggest Revenue Impact?
6. Infographic: Five Ways to Create Content That Reigns
7. My View: Three Ways to Create Content That Nurtures Customer Relationships
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How-To
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Six Crucial Attributes of a Successful Business Blog
By Michael Gerard
Investing in owned media, such as a corporate blog, is crucial to a company's success in content marketing. But what does it take to launch and sustain a successful business blog? These six best-practices and tactics. Read More
Podcast
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Raising the Roof With B2B Social Media: GAF Roofing on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Emily Videtto and Alyssa Hall host the Facebook page for a 129-year-old roofing manufacturer with a complex B2B sales cycle. They share their secrets to reaching audiences via social media, audience research, and relevant content. Read More
Multimedia
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Seminar: Tune In to the Voice of the Competitor
You'll discover strategies and tactics you can use to go beyond the voice of customer (VOC) research and move into voice of the competitor (VOTC) research. Learn to tap into the digital world to identify your competitors' customers and influencers, and find out proven best-practices to help bring your marketing in line with the world around you. Read More
 
Survey Says
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Which Digital Marketing Tactic Has the Biggest Revenue Impact?
By Ayaz Nanji
One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123. Read More
Quick Take
#SocialSkim: Leonard Nimoy Tributes, Clickable Instagram Ads, How House of Cards Viewers Tweet, More!
By Angela Natividad
See how stars and fans alike mourned the passing of Leonard Nimoy. You'll also see Instagram's new ad formats, how House of Cards viewers tweet, and what drives customers to make social recommendations. Skim to stay in the know. Read More
 
 
My View
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Three Ways to Create Content That Nurtures Customer Relationships
By Brendan Reid
What's the purpose of your content? If it's to deepen customer engagement, the following three approaches can help. Read More
 
event calendar
 
Mar 19 Seminar—10 Powerful Tips for Getting More From Your Analytics
Mar 13 Virtual Conference—Content Marketing for Consumer Brands
Mar 26 Seminar—Leverage Email for B2B: Tips for Each Stage of the Sales Funnel
Apr 9 Seminar—Modern Sales and Marketing Alignment
Apr 9 MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Apr 16 Seminar—Hooked: How to Create Addictive Content for Your Brand
Oct 20-23 B2B Marketing Forum 2015—Save up to $700 through March 31 Register Now
 
 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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